Buying a home

In August of 2012, we were paying too much for our apartment.   Like stupid expensive in Los Angeles, where everything is stupidly expensive.   Then, one day I went to the office to pick up a package and saw a flier that said we could break our lease FOR FREE if we used a The 3 secrets to book marketing, and a haunted castle tour. Totally...

Is your mailing list big enough to function properly?

When you have a mailing list, you can have an expected open rate about 10-20% (higher if it’s smaller, lower as you scale). Sometimes, you will be the magical person with a 30-40% open rate, even with thousands, or tens of thousands of people on it, but that’s not normal.   You can expect a The 3 secrets to book marketing, and a...

Nobody is going to find you

Nobody is going to find you, at least not at the beginning.   You have to find them.   It’s hard. Brutally hard.   It’s exhausting. It’s time-consuming. Most days it feels like a waste of time. Many days it is a waste of time. And you have to do it for years and years, bashing

How to test if you should keep going

This is the best way to test if you should be a creative, any kind of creative, at least for a career. Say, “I’m going to take a year off from creating things.” If you can last a year, go find something else to do with your life. Seriously. Creating things is a long, lonely,

Show off your stuff!

It’s really hard for somebody to get excited about your project if they’ve never seen it before you launch. In fact, the more often somebody sees a project the more attached to it they become, and the more they will want to give you their money. This is one of the biggest secrets to selling

A month in Bali: Paradise or Purgatory?

A month in Bali: Paradise or Purgatory?

We first came to Bali last year and spent two months. I enjoyed it, my wife didn’t. That was mostly my fault, for booking hotel rooms instead of villas so she could have a kitchen and her own space (living on a bed kind of sucks for weeks on end). I convinced her to come The 3 secrets to book marketing, and a haunted castle tour...