Search Results for: book marketing

How to market young adult fiction and get your book in front of teen readers

After years of helping authors design, publish and market their books, in 2016 I’m focused on publishing my own young adult fiction. Since I’m building a network of powerful young adult book blogs and review sites, I wanted to share my platform with other young adult authors who are having difficulty getting visibility or connecting with teen readers. I’ll also …

Read More »

Groundbreaking new feature allows authors to use Facebook advertising much more effectively in 2016!

Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love Romance Novels but hate Vampire Literature. You’d be hoping …

Read More »

Reflections on book reviews, cover design, and the inequality of publishing

I noticed something interesting in the book store last night. I’m pretty familiar with YA books, because that’s my genre and I stalk them on Amazon. So I know which ones have hundreds of 5 star reviews and which ones have under 100 reviews and a four star average. I’d been assuming that most people buy their books online, which …

Read More »

134 publishing questions answered (the ULTIMATE resource guide on how to self-publish and market a bestselling book)

biggest questions to self-publishing and marketing answered

  If you’re interested in publishing or self-publishing a book, you’ve probably got a lot of questions. There are so many tools, resources and services offering tips and information. How does it all work? How do you put a book together, get it out into the world, and get people to buy it? You might have questions like… How do …

Read More »

7 ways to hack Amazon’s “also bought” section and triple your book sales

An author friend of mine used a phrase this week I hadn’t heard before: he said I need to make sure “my also-boughts were clean.” If you just drive your friends and family to your book during launch, your book will start showing up next to whatever else they bought on Amazon recently. Also-boughts are huge drivers of Amazon. After …

Read More »

How to set your book for presale on iBooks, Kindle and Smashwords (and why you should)

Tonight I had a chance to sit down with Mark Coker of Smashwords, and he convinced me to put the books I’m working on for sale as preorders. Although I’ve heard Mark talk about preorders before, I wasn’t planning on using preorders as part of my marketing plan. This article is about what changed my mind, why preorders might be …

Read More »

How I got 8500+ new readers on my email list BEFORE I published my first book with giveaways

This post is about how I used book giveaways to build a big list of targeted readers before published my first novel – it really helped with hitting #1 and getting a bunch of book reviews quickly. However, after getting over 50K readers on my lists, I realized I wasn’t engaging them enough – I didn’t have an autoresponder series to …

Read More »