Recently I got featured on a couple lists of “best self-publishing sites (The Write Life & Feedspot). I thought I’d pay it forward by making my own list of self-publishing companies. When most authors start thinking of self-publishing their book (usually after years of failed querying, or with dollar signs in their eyes from...
Hey this is Derek – one of the clients I work with has been having a great release – #1 in 7 categories, dozens of books sold a day, and over 12 physical book signings in Barnes & Noble. Generally, I dissuaded authors from focusing on Brick&Mortar sales because it can be a lot of The 3 secrets to book marketing, and a...
People often ask me if it’s worth crowdfunding your book to get the resources you need to publish. I generally say “no” – because Kickstarter won’t give you an audience, nor help you figure out how to package and position your book to appeal to them. Plus, first time authors drastically over-estimate how much it...
Today in my free book marketing group someone asked: I was wondering if there was any easy ways to somewhat promote a book for free other than trying to convince your friends on Facebook to tell their friends and anyone they know about your book. Since in my case that’s never seemed to work for me The 3 secrets to book marketing, and a...
Recently in my Guerrilla Publishing Facebook group a new member posted this: I have just finished the rough draft of my first book. Now what? I’m in the process of putting it in the computer and fixing spelling and sentence structure. I’ve been thinking about cover design but don’t know where to go or how The 3 secrets to book marketing, and...
The problem with being a creative human is that the act of doing a thing makes you better at that thing, so we will naturally think our work isn’t good enough forever, because we always get better in the making of it. Similarly, you will never be any good to most people, because most people
The problem with marketing is that most of the bad advice works short term and not long term, and most of the stuff that works only works long term and not short term. People who hate marketing generally fall into two camps. 1 – People who have decided to “dip their toe” into something like
This year just will not end. I don’t know why it won’t just end, but for some reason, every day in December is dragging on forever. I just want it to end, but it won’t. So, I thought since this year will never end, I would tell you the ten things that I learned during
Yesterday I had a long Facebook conversation with an author who had previously done a strong physical book launch (hard book copies to influencers at events). After the launch, the sales dried up, because: 1. You can’t count on humans to do things 2. Physical book launches at events are expensive 3. No long-term, ONLINE The 3 secrets...
Let’s say you would like to make $50,000 as a writer in order to lead a happy life. This is after expenses, which include editorial, marketing, and everything else needed to run your business. $50,000 is what goes into your personal bank account at the end of the year. If you are lucky, you can run
Every time I enter a new market, the path for success is pretty much the same. Every time I start a new venture, there is a little bit higher of a base for me to begin with, but not as much as you would think. This is the general breakdown of my path to success,
Passion is worthless. Joy is priceless. The last several weeks I’ve been staying in a castle. At night, I’d scramble up the steep ruins, my path lit only by the moon and the stars. Below I can see the thick pine tree hills and the warm glow of the cabin down the hill. I’d sit The 3 secrets to book marketing, and a haunted...
