Two things: First, I’m involved in an anthology called “write and grow rich.”
I accepted because:
A) I wanted to practice a story-based approach to sharing knowledge, so I shared a story I’ve never told before and focused on making it gripping.
B) Think and Grow Rich is hugely influential, but few people appreciate the depth and specific tactics to manifest success using Napoleon Hill’s methodology. It’s especially relevant now as I can read the book and see psychological triggers Hill is using in the introduction to trigger trust – I might do a bonus breakdown of the book soon. I also used Hill’s lesser know book “Outwitting the Devil” in the PhD Thesis.
C) I get to team up with a bunch of successful authors for a “USA Today” bestseller campaign, which means, we’ll all promote the book and add some epic bonuses to encourage purchases – with the goal of hitting the USA Today List. This is good practice for me, even though I’ve hit the list with a couple anthologies or boxsets already… I’d like to do it with a single title next year.
What the book is about?
The book is a collection of tips and stories from successful publishers and authors: people who are actually making a living with their writing. Collectively we’ve sold over a million books. So while our unique strategies and advice will differ, it should also be useful.
If the title “write and grow rich” doesn’t appeal to you, it’s probably because you don’t believe writing should be used to make money, and books shouldn’t be written to sell. You might think you want to write “great literature” whatever that is. I would question whether any book has value if nobody is reading it, and then argue that only books which are read can qualify as “great” (I would further argue, that a GOOD book which gets read is better than a GREAT book which doesn’t. I’d also define Good/Great in terms of my much satisfaction they produce X # of readers.(
As you’ll read in my chapter, writing books readers love is the key to success, and it’s easier than you might think.
Here’s a list of authors and chapters – you could learn a lot just reading the titles!
Bryan Cohen: I PUSHED HARDER
If you persevere and keep pushing to give your target customers what they want, then you’ll get through your own dark period too.
Adam Houge: MANY STREAMS CREATE A RIVER
If I had to identify the greatest investment, it would be in the people around me, and taking time to care sincerely about them.
Derek Murphy: HONE YOUR CRAFT UNTIL YOU’RE THE BEST
The only way to make a living as a writer is to write books that sell themselves, and have funnels in place to attract new readers and convert them into fans on autopilot.
Matt Stone: TREAT YOUR BOOK LIKE YOUR LIFE’S WORK
The key was persistence, and the key reason I was persistent was that I deeply enjoyed what I was doing.
Claire Díaz-Ortiz, I STARTED TO SEE WHAT IT MEANT TO HAVE A VOICE ONLINE
The key factor in terms of starting that whole journey was starting a blog. It changed everything.
Kirsten Oliphant: I RELEASE MY INNER SIMON COWELL
The best decision I ever made was to start outsourcing. I was able to focus more than just time, but something much more valuable on growing my business— brainspace.
Marc Guberti: THE MORE I KNOW, THE MORE I CAN SHARE
To potential customers, your free content is a preview of what they’ll get in your book, and you never know which free piece of content will be someone’s first impression of you. Make every blog post, video, podcast episode and any other type of content count.
Summer Tannhauser: THEY WANT TO HEAR FROM YOU
My best decision as an entrepreneur was to create a business that works for me. By setting personal boundaries and getting very clear on what I want and what I don’t, I’ve been able to avoid feeling resentful of my business, and to ward off burnout.
Amy Collins: DO IT ANYWAY
Nobody wishes that it was possible to become a successful author without having to ‘put it out there’ more than I do, but I have had to learn how to promote my words and my writing despite how I feel. I’ve had to learn to do it anyway.
Debbie Drum: THE CREAM RISES TO THE TOP
There are some books you just have to drop. Then move on with your life and start something new.
Derek Doepker: MAKE YOUR CAUSE GREATER THAN YOUR COMFORT
By learning how to influence readers to want to read my book and compel people to share the book, I was able to go from being a no-name author with barely any following to a bestselling author.
Susan Friedmann: OUT POPS YOUR BONNY BABY BOOK
There’s no shame in seeking guidance from experts. The more you do it, the more it becomes easier and effortless.
Alinka Rutkowska: LIKE AN ARMY TANK
It’s key to engage with your readers and provide them with quality content on a regular basis, so that they are always eager to hear from you.
Donna Kozik: TEACH AND THE MONEY WILL FOLLOW
Good ideas live only in your mind until you commit to doing them and then take action. Take a chance and get them out there. Do more. Fail faster.
Jyotsna Ramachandran: TOO LAZY TO WRITE
Going as a guest on other people’s podcasts has given me great results. And the best part is it doesn’t cost any money!
Kristen Joy Laidig: I FEEL WHAT I WANT TO DO BEFORE I DO IT
The title, subtitle, branding, content, website, social media pages, etc. are all created with the question “How will this sell more books?” in mind.
Alexa Bigwarfe: DITCH THE NEGATIVE NANCIES
I credit my success to this factor: you must start with your why and you have to know and understand your goal in publishing.
Daniel Hall: STRIVE FOR EXCELLENCE, NOT PERFECTION
Do your best work but don’t fawn over it for so long that you never put it out. Learn when good enough is good enough and get on to marketing or the next project.
Lise Cartwright: DONE IS BETTER THAN PERFECT
Being around other authors has been key for my success. Having that network, that community, is the main reason I continue to do what I do, because I have their support. There’s nothing quite like having your own cheer squad to lift you up when you’re feeling down!
Sally Miller: BY CONSTANTLY RESEARCHING, I FEEL CLOSER TO MY READERS
My book gives them the exact steps to succeed. It has no fluff. It isn’t a glorified sales letter for an expensive training course. That is what people want: clear solutions to their problems. If you can deliver that, you will sell books.
Caitlin Pyle: I PRETTY MUCH IGNORE EVERYONE ELSE
I don’t see any point in consuming more information that will probably just overwhelm me, ignite a bout of comparisonitis, or worse. I like to say, somewhat jokingly, that I’ve become successful because I pretty much ignore everyone else.
Christine Kloser: WHAT WAS MISSING WAS ME
Saying “Yes” to the wrong things too quickly was the worst decision I made as an author. It’s difficult to say “No” after your first formidable success. Unfortunately, I just didn’t have the right coach to help me dig deeper and ask the tough questions before I made the choices that led to building the wrong business.
Jason Ladd: FOLLOW THE MEANING
All authors struggle but you won’t struggle forever. The struggle will become a groove and when you’re in the groove, you have the potential to write and grow rich!
Steve Alcorn: FOCUS ON STRUCTURE
Whether writing fiction or nonfiction, focusing on the structure up front is essential to success. There is no substitute for great content.
You can get the whole book for $0.99, unlock over $2000 worth of author bonuses (Including my $197 course on writing books that sell), and also hit the USA Today List (so I can make a big case study and share everything with you).
You can get it here for now, or I’d add more links this summer when it’s up on Kindle.
Then, visit www.RichAuthors.com for your bonuses.
I’m going to be working on a BIG post on ways to make money writing, I’ll share that soon!