Last year I started on online controversy with an article suggesting that indie authors shouldn’t pay for editing. What I mean in the post, which you should read (the comments too!), is that paying a lot of money to get a book edited may not be a smart business decision if your book isn’t going to sell. I also disagree with the elitist view that only authors who can afford editing should be allowed to publish.
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But let’s say you have some money and have decided on hiring an editor.
How do you pick one? How do you know if they’re any good?
There are different roles: there’s the person who can see what’s wrong with your book and how to fix the story or structure (rare); the person who knows the market and knows how to position and package your book to sell to your audience (also rare); and the people who are great at English and can help you sound smart and eloquent (copyeditors) and the people who can spot typos and mistakes (proofreading).
Usually, when you hire an editor you’re getting a copyeditor or proofreader.
How much should you pay?
For editing and proofreading, it can be difficult to choose an editor. They probably won’t have a gallery of samples you can look at – nor will they share stories of unhappy clients (only glowing reviews). Most editors work as single person businesses, with usually unprofessional looking websites (which doesn’t mean they aren’t amazing, so look past that). Or you can get editing services through a big company, but they are paying the editors much less (better to pay an editor directly if you can).
And every editor is different, and we all miss things or catch different things. Ideally they will be a much better writer than you are (but maybe not). I was a book editor for several years, and now I manage a book editing company. It’s a difficult business. We try to pair up authors with the best editors for their project. We hire only the best editors. But books are so long, and often the things that matter the most (the story) are beyond help, as the author thinks they are finished and aren’t open to major rewrites.
When we’re talking about book editing, we’re actually talking about a variety of different things. We could be talking about a manuscript review which includes comments and feedback on bigger picture stuff. Or the kind of editing that includes significant rewriting, improved word choice and restructuring. Or the “line-edit” or careful proofread which catches all mistakes and typos, especially focusing on punctuation — and even these terms are often confused or used differently by different websites or services.
Just as a basic rubric for pricing, take a look at Selfpublishing.com’s list of services.
A “Level 1 Edit” helps to prepare an already well-structured manuscript of any genre for publication. This is just a basic “fixing” of grammar and spelling, but doesn’t include rewrites or restructuring.
Price: $0.03220 per word
Cost $1610.00 for a 50,000 word document
A “Level 2 Edit” is recommended primarily for manuscripts needing attention to organization, presentation, and sentence structure to clarify meaning and smooth the flow of the text. It fixes story, flags bigger issues, and is more ‘in-depth’ than just plain editing.
Price: $0.0400 per word
Cost $2000.00 for a 50,000 word document.
They also have a “Level 3 Edit” which includes 3 stages of writing and rewriting, with a final pass before print.
Price: $0.0868 per word
Cost $4340.00 for a 50,000 word document
Createspace has basic copyediting at just 0.016 per word, but this is just for typos, grammar, errors – no rewriting or improved word choice (so they should really call it ‘proofreading’).
Their comprehensive copyediting is $0.021/word, which includes “Recommendations for improving the structure and flow, as well as review for consistency in grammar, spelling, and punctuation.”
And then there’s the “Comprehensive copyediting plus” for $0.028/word, for authors who want “intensive editing and assistance with the most fundamental aspects of their manuscripts. With this service, a professional editor will focus on basic sentence structure and overall composition and suggestions to improve both the content and technical elements of the book.” This is a good deal, but it’s still just one pass.
The problem with most editing services is that they will fix the trees, but not the forest: they will clean up the book but won’t address the real problems that will kill book sales.
With my first editing company, Paper Perfect Editing, I assumed most indie authors were price-conscious and needed the best possible editing service at the lowest possible price. So we do one round of editing that includes copyediting, proofreading and tons of comments on big picture stuff like plotting, character motivation and consistency.
Comparatively, 50000 words of editing costs only $900 and is at least a “level two” by Self-Publishing.com’s standards and on par with Createspace’s Copyditing Plus.
The problem with “one pass” editing is that the most important things are the problems we flag in the comments, and authors will need to heavily rewrite after reviewing our comments, and they will likely need more editing once they’ve finished. The process is backwards: what should happen is that editors read the story first and help authors fix the big problems and improve the story or organization, and only after the rewriting is done, go through for a careful line edit.
My first editing company, PaperPerfect, was a good, affordable option to editing, but the site wasn’t setup specifically to help authors. With that in mind I recently used my publishing contacts to recruit some talented editors, and set up shop as The Book Butchers. We’re getting close to our 100th happy client.
Our lowest option is “The Quick Kill” at 2cents per word, which is a rough industry average (assuming a standard page is 250 words, that comes out to $5/page or $20 per 1000 words).
That price involves a proofread/copyedit/line-edit — including improved word choice, rewriting and restructuring. But we offer packages that include more for authors who can afford them. Our highest price is “The Perfect Murder” at 6cents per word, which has three rounds — a manuscript review for feedback, followed by a close round of copy editing, followed by a final proofread.
If you’re publishing a book, and thinking about paying for editing, make sure you get something that addresses the major problems with your story first. You could also be using a reader group for this. If you haven’t gotten any feedback on the story, or had any reviewers other than your friends and family take a look, paying a lot of money just for someone to clean up the writing is probably a waste because it won’t improve book sales.
Your book’s success depends on the story, not necessarily the writing — readers will tolerate a few typos in a book; especially if you acknowledge in the front matter that you’re indie publishing and don’t have a huge budget, and you’d appreciate if they tell you about any typos they find. (I do this on purpose actually, because it makes me seem more human and increases reader engagement. Make people feel included, admit that you’re not perfect, and you’ll find people are much more tolerant of your mistakes).
Of course too many and they’ll never finish the story.
Same thing if the writing is too bad.
It’s possible (but in my experience unlikely) that you have an incredible, life-changing story but can’t spell or put a sentence together or have terrible grammar. In that case, the money spent on an editor would be well worth it.
Paying for a service that looks at your story and helps you tell it powerfully — could help book sales. But most editing services just clean up the writing without actually improving the story, in which case the money could probably be used in more beneficial ways. At the very least, you should get some free sample edits from a few book editing sites to see what they change and recommend.
Editing a bad book will not make it become a good book.
EDIT: I don’t mean that your book is “bad” – just that it may not have a story that appeals and satisfies enough readers to have it earn money.
If the story or content is flawed, no amount of cleaning — even if you make every sentence beautiful — will fix the book’s commercial viability.
And since editing is often the largest publishing cost (often over $1000, whereas cover design, formatting and everything else together can be had for much less) editing is the biggest decision and largest investment you will make self-publishing your book.
If you are an established writer and you have experience with book sales, and an audience of hungry fans, and the money to afford editing, of course you should do it.
A good book editor will significantly improve the writing and catch all the mistakes.
But if this is your first book and you have no following, and you’re on a tight budget, I don’t think paying for an editor is an absolute or obvious decision.
Something like 95% of self-published books will never earn back the money they invest.
So for a lot of authors, recommending they pay a lot of money for editing is encouraging vanity publishing (doing it for yourself, not for income).
If the book isn’t selling and nobody is reading it, the money you spent editing was wasted. (“Wasted” is too harsh. It’s a valuable life experience… but if you were expecting to earn a return on investment, you’ll be disappointed).
Skipping editing, or using a variety of free or cheap options to get it pretty clean but not immaculate, and then spending some money on marketing or advertising, might work better for you if you have a limited budget and have to make tough choices.
For a big list of high quality book editors, check out this post on Kindlepreneur:
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