I’ve been blogging for a few years. In the meantime I’ve also published dozens of books, built over 10 high-traffic blogs and websites, started several services businesses (that are totally managed by other people), become a trusted expert in book design, and pretty much kicked the Internet’s ass. And I’m really only just beginning.

Part of the reason I’ve been able to grow my platform so quickly is that I give away a lot of high quality value, and I never try to sell anything. And I’m not ready to stop: in fact in the next year I’m going to blow the socks off of my followers.

But I’m also come to understand that free stuff isn’t always preferable. Building online businesses, or publishing and selling books, isn’t easy. The problem with free content is that there is so much of it, and you can’t consume it all, and everybody is telling you different things. There’s actually a big advantage to paying for stuff:

  • If you buy something, you’ll take it seriously, follow the steps, and actually try to use it.
  • If you buy something, you’ll value and appreciate it more.

That means the things you buy are more valuable to you.

I haven’t put a price tag on things, but I run the risk of being discounted or ignored in favor of those other guys who are charging hundreds of dollars for courses that don’t actually help you do anything.

Which means by giving so much away for free, I’m doing a disservice to my followers. Plus, as much as I’d like to personally coach everybody one-on-one, I just don’t have the time anymore – my clients pay good money for my help with their projects, and I’m almost always booked months in advance.

So these courses will be an alternative way for me to help people.

I’ll be building a bunch of them… check back in and see how it’s going!

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