Nobody is going to find you

Nobody is going to find you, at least not at the beginning.   You have to find them.   It’s hard. Brutally hard.   It’s exhausting. It’s time-consuming. Most days it feels like a waste of time. Many days it is a waste of time. And you have to do it for years and years, bashing

Show off your stuff!

It’s really hard for somebody to get excited about your project if they’ve never seen it before you launch. In fact, the more often somebody sees a project the more attached to it they become, and the more they will want to give you their money. This is one of the biggest secrets to selling

Don’t blame other people when they don’t buy your work

It is never somebody’s fault they didn’t buy from you. This is one of the hardest pills to swallow in this game, because we always want to blame somebody else for our misfortune, but the truth is that if somebody doesn’t buy, it is entirely our fault. Maybe we didn’t explain it right, or maybe

Kindle Unlimited vs. Wide Book Launch Strategies

There are many pieces that go into a successful book launch strategy, and frankly, every successful author has a strategy that is unique to them. I’m not in the business of talking about unique one-off ways to find success, though. I’m all about finding the common threads between hundreds of authors and putting them together

12+ ways to dominate on social media

Is social media dead? Not by a long shot. In fact, social media is a key component in keeping my business profitable. Creators have been singing the death knell of social media for years, but I still make as much or more money from Facebook alone than I do from my newsletter, and this is

The secret to making a living as a self-published author

A couple of months ago, I wrote an in-depth article about how to land a book publishing deal, and I got a flood of questions from people asking about how to achieve success as a self-published author. I think you should read that article and this one together, and much of the social media building

How to make the perfect pitch

If you want to get somebody interested in buying your product, whether it’s a book, a print, or even your services, you need to start with a dynamite pitch. In my experience, you don’t have much time to catch somebody’s interest. Luckily, I’ve perfected the steps to a good pitch so you can gain somebody’s

8 ways to make more sales at shows

8 ways to make more sales at shows

“I’m going to stop doing shows.” It’s a statement a lot of artists have thought, but more and more people I know are committed to stopping shelling out big money on shows when they aren’t even making table fees back. I used to hear rumblings about it once and a while, but I’ve heard it