In September of 2016, I wrapped up my fourth Kickstarter campaign in 12 months. Katrina Hates the Dead ran from September until October 2015. Then My Father Didn’t Kill Himself ran from February to March 2016. Then I Can’t Stop Tooting: A Love Story ran from April to May 2016. Finally, Spaceship Broken, Needs Repairs The 3 secrets to book...
I’ve been running Kickstarter campaigns since 2014, and backing them since way before then. In fact, I just realized I joined Kickstarter all the way back in 2011, even though I didn’t run my first project for 4 more years. Since I started running campaigns, I’ve raised over $70,000 across seven different campaigns from...
Query letters seem like they should be easy, right? After writing a script of several thousand to a hundred thousand words, writing a one-page email should be cake. So why do so many people have problems with it? It’s because they don’t really understand the purpose of a query letter. A query letter is not The 3 secrets to book marketing...
When I launched our new campaign for our latest anthology, Cthulhu is Hard to Spell: The Terrible Twos, we were able to raise over $12,700 in 48 hours, and I thought I would talk a bit about what it took to get here. Granted, I’ve had a lot of success on Kickstarter and have The 3 secrets to book marketing, and a haunted castle tour...
I was launching books for 87 days this year, and raised over $75,000 doing it, which is impressive, but the most impressive part of it was that I had ZERO negative days. In 87 days of launching, almost three months of this year, across comics, anthologies, and novels, Not one of those 87 days were The 3 secrets to book marketing, and a...
A successful Kickstarter is really about having a dead zone strategy that keeps people engaged and brings in more people every week of the campaign. The dead zone is the time between the first 3-5 days of your campaign and the last 3-5 days of your campaign when interest and excitement wanes. A big launch The 3 secrets to book marketing...
Q: I want a mailing list, but I have no idea what I should write in them. HALP! A: One of the most important tools in your marketing toolkit is the mailing list, but it’s hard to come up with something to write EVERY week. It’s hard for me, too, but there are several TYPES The 3 secrets to book marketing, and a haunted castle...
I’ve been thinking a lot about the mechanics of a successful creative career, or any career, especially when it comes to products, which is what I do, and I’ve created a five-step process for how to think about the stages of a creative career, if you want to make something that is sustainable for the The 3 secrets to book...
Success in any field comes down to a couple of things, and I’m going to give them to you because I’m sick of watching the SAME questions pop up on every forum I’m in, on repeat, every week. Are you ready? Here’s what it takes to have success in ANY field, or ANY platform, for The 3 secrets to book marketing, and a...
I love launch emails. Launch emails are when all the time you spend on your mailing list becomes worth it. If you stick with me to the bottom of this post, I’m going to give you my 17-day Kickstarter email strategy, but first I need to take a hard right tangent. If you just want The 3 secrets to book marketing, and a haunted castle...
One of the interesting things about insomnia is that you have all sorts of extra time to do things that you would never imagine doing in your entire life, like adding up all the costs of your novels against all the costs of your graphic novels. But, that is the world I live in many The 3 secrets to book marketing, and a haunted castle tour...
In the past couple of months, I’ve been on A LOT of podcasts, and most of them haven’t come out yet. I’ve been recording 3-5 a week, and sometimes up to 10 a week for the past few months. People have often asked me how I do it, so I’m just going to make this The 3 secrets to book marketing, and a haunted castle tour...
