The Kickstarter “dead zone”

The Kickstarter “dead zone”

A successful Kickstarter is really about having a dead zone strategy that keeps people engaged and brings in more people every week of the campaign. The dead zone is the time between the first 3-5 days of your campaign and the last 3-5 days of your campaign when interest and excitement wanes.  A big launch The 3 secrets to book marketing...

What kinds of emails should I write?

Q: I want a mailing list, but I have no idea what I should write in them. HALP! A: One of the most important tools in your marketing toolkit is the mailing list, but it’s hard to come up with something to write EVERY week. It’s hard for me, too, but there are several TYPES The 3 secrets to book marketing, and a haunted castle...

Five steps to creative freedom

I’ve been thinking a lot about the mechanics of a successful creative career, or any career, especially when it comes to products, which is what I do, and I’ve created a five-step process for how to think about the stages of a creative career, if you want to make something that is sustainable for the The 3 secrets to book...

How to have success in any field

Success in any field comes down to a couple of things, and I’m going to give them to you because I’m sick of watching the SAME questions pop up on every forum I’m in, on repeat, every week. Are you ready? Here’s what it takes to have success in ANY field, or ANY platform, for The 3 secrets to book marketing, and a...

Fun with numbers – book cost edition

One of the interesting things about insomnia is that you have all sorts of extra time to do things that you would never imagine doing in your entire life, like adding up all the costs of your novels against all the costs of your graphic novels. But, that is the world I live in many The 3 secrets to book marketing, and a haunted castle tour...

How to get booked on podcasts

In the past couple of months, I’ve been on A LOT of podcasts, and most of them haven’t come out yet. I’ve been recording 3-5 a week, and sometimes up to 10 a week for the past few months. People have often asked me how I do it, so I’m just going to make this The 3 secrets to book marketing, and a haunted castle tour...