self-publishing

How to get more customers and clients (by meeting them where they are)

Recently I figured out that far more people are searching for “how to write a book” than “how to market a book” – because far more people want to write books than people who actually finish writing one. The insight I gained from that was, I can’t just be targeting clients and customers where I want to reach them. There’s a …

Read More »

Dear writer: don’t give up.

I’ve dealt with the frustrations of indie authors for the last decade. I’m not generally supportive in the emotional sense. I know publishing and making a living with your writing isn’t easy, so I try to teach them how to do it right and make it easier. But the overwhelm is so great that many authors feel like throwing in …

Read More »

I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it …

Read More »

How to publish anthologies, boxsets and run multi-author promotions

It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to (finally) finish my first full …

Read More »

Why you should never try and get your books in bookstores or libraries

The first time I published, I went with Ingram Spark because I heard it would be easier to get into bookstores and libraries. That claim is false. While theoretically your books can be ordered by libraries, it’s unlikely they will – you need to get them reviewed by MG/YA book reviewers or big organizations. You can advertise in magazines and …

Read More »

How to build and grow an email list (my recommended email subscription service + free course on email marketing)

Whether you’re an author, artist or entrepreneur, you’ve probably heard “the money is in the list.” Building your email list gives you direct access to your clients, customers and fanbase. For the past several years I’ve used Mailchimp, and I continue to do so despite it’s problems (which I’ll discuss down below). I usually recommend it to authors because I …

Read More »