How to write a press release (plus a $50 off coupon at PRweb!)

How to write a press release (plus a $50 off coupon at PRweb!)

Recently I finished a guide to book marketing, and discouraged authors from using a free or paid press release service because I don’t think it’s worthwhile for authors or book promotion. But you might want to do it anyway, especially if you A) have a non-fiction book or B) are promoting some kind of business. The 3 secrets to...

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or...