Publicity

Best books on writing and creative entrepreneurship

I started this blog in 2011 and did nothing for a year except read all the books on creativity. It was research for a manifesto, but the more I read, the more fascinated I became with the subject. After another 5 years of freelancing, building digital products and working as a creative professional (my income comes from things I make …

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When should you give up? The difference between “hustle” and “failure”

I started this post years ago, but the topic came up again recently at a business conference in Saigon. The speaker, John Logan of Consulting Unleashed, said something like this: Why would you want to grind or hustle? Don’t force it if it’s not working. There was a lot of confusion in the room, because entrepreneurs are familiar with stories …

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What is “native content” and how do you do it? (an example from M&Ms)

Advertising doesn’t work that well anymore. People resent it. Or, maybe that’s not exactly true, but let’s say conversion is down. For many businesses, advertising doesn’t work as well as it used to. People want truer, more authentic experiences. So the best way to reach customers is to put a piece of content into the platforms they’re already using, without …

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How to turn your nonfiction book into a profitable online course

A few years ago I started publishing nonfiction ebooks to boost my business. I still recommend ebooks as a simple and easy way to generate leads, get more traffic, dominate your industry and establish yourself as an expert. It’s relatively easy to get your Amazon page to rank well in Google. The problem is that it’s hard to earn good …

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How to get more people to your craft fair or book fair with targeted Facebook advertising

Tomorrow there are a couple of events going on. My mom has a local craft fair in Tigard. There’s also an indie author meetup in Portland, but few people have signed up to attend (at least on Facebook). Then there’s the “Crafty Wonderland” – a massive arts and crafts show in Portland. If you’re involved in an event, even if you’re …

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How to buy your way onto the bestseller lists (it’s not that hard).

UPDATE: This post was hypothetical, but I’m not actually going to do any of these things. The reason is, it’s important to keep your “also-boughts” clean; which means, you want people buying your books who are buying other books in your genre. There are lots of ways to make that happen. But getting a whole bunch of fast sales or …

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You are awesome: do something that matters.

you are awesome do what matters

    You can do anything. There is no limit to your glorious creative potential.   However, making things that other people like and that benefit other people are much more likely to bring esteem, financial security, comfort and happiness. Most creative people passionately buy into the idea that “True Art” is never made to please others – but you …

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11 reasons you need a life and business coach NOW

I can always tell when I’m speaking to a life coach. They ask a lot of questions. They are very focused on what I’m actually saying, and what’s behind what I’m saying. They are looking for negative thought patterns, unrealistic expectations, too much energy or worry being focused on the wrong projects… so that they can offer suggestions. Life coaches …

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