Other Stuff

Book marketing 101: Don’t sell a book; build a brand

For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re …

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Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a struggling self-starter, and entrepreneur, a …

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What to do when you completely lose your mind (an honest review of the World Domination Summit 2014)

I spent the last four days in Portland attending the World Domination Summit (a congregation of people living remarkable lives in a conventional world). It’s my second time – immediately after the first one I attended (2013) I bought tickets for myself and my mother to return this year. Since I wrote a little about my experiences last year, I …

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