Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a The 3...

How to use Kindle pre-orders to pre-sell your self-published book

How to use Kindle pre-orders to pre-sell your self-published book

I was excited that Kindle finally set up a pre-order option on KDP, which means self-publishing authors can finally compete with mainstream books by selling pre-orders. Pre-orders are great because you can build buzz and start talking about/selling your book before it’s really all polished up and ready to go. In addition (I believe) all...

Is your book cover designer lazy and unethical? (Stock photography and cover clones/cliches AGAIN)

Is your book cover designer lazy and unethical? (Stock photography and cover clones/cliches AGAIN)

I wrote recently about how and why book cover designs should be clichés, most of the time, because you always want to fit into a genre and appeal to the style conventions that are being used: you want people to recognize what your book is about. No, they won’t say, “Gee that looks interesting, but The 3 secrets to book marketing...

Actionable Inspiration Without Intimidation:  A Review of Write it Forward 2014

Actionable Inspiration Without Intimidation: A Review of Write it Forward 2014

This is a guest post by Jeff McKinney; I was curious about the Write it Forward event and Jeff agreed to do a write-up I could share. On July 25-26, authors, speakers and creatives gathered in Atlanta for Write it Forward featuring bestselling author and writing teacher Jeff Goins. The event was well organized, intimate The 3 secrets to book...