How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. The 3 secrets to book marketing...

Book cover design is NOT subjective

I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably...

60 fonts you should never use on your book cover design

All rules are meant to be broken, and I won’t swear that I never use these fonts (I even included some in my genre-based lists of fonts you CAN use). But you can only break the rules if you learn them first. If you’re not a designer, steering clear of these overused (and gag-worthy) fonts The 3 secrets to book marketing, and a...

Why you can’t pay me to market your books for you

Why you can’t pay me to market your books for you

People sometimes ask me if I will market their books for them in exchange for a profit share. This seems like a good deal to them; I’ll earn more than I would otherwise once their book takes off, and they don’t need to pay me upfront. Win-win. But the truth is, almost nobody will ever The 3 secrets to book marketing, and a...

If you can’t write, teach (aka, writing coaches are full of shit)

If you can’t write, teach (aka, writing coaches are full of shit)

Today someone involved with a prestigious writing retreat requested to join my Facebook group, then immediately spammed us with a last chance offer to join an expensive online writing course. Technically, she was offering something that could have appealed to writers, so I felt bad for deleting the post, but on the other hand… you The...