Other Stuff

Yesterday I had a long Facebook conversation with an author who had previously done a strong physical book launch (hard book copies to influencers at events). After the launch, the sales dried up, because: 1. You can’t count on humans to do things 2. Physical book launches at events are expensive 3. No long-term, ONLINE platform for organic visibility 4. …

I’ve never put much thought into personal branding – I had a bunch of stuff I liked, but I couldn’t put them all together in way that made sense. My first header logo was a dumpster fire. I’ve had to learn to withhold enthusiasm, and add more space, because less is more. I’ve always focused on simple, minimal WordPress websites …

When I first started writing fiction, I needed someone to believe in me. I was ecstatic to get my first BookBub deal – a deal that helped me get 20,000 downloads for book one in my series and earn $8,297 in the same month. I thought I’d made it. Together, we were unbeatable. But now you’re always busy with other …

For years I’ve been wishing for some kind of automated, daily accountability to keep me inspired and motivated – and I’ve heard a lot of other authors asking for the same thing. The problem is, writing can be a very personal goal, and sometimes it’s hard to self-motivate, especially if nobody else really cares about what you’re trying to do. …

Almost always, if an author isn’t selling, it’s because their page isn’t converting. You need 3 things to succeed, a great blurb, cover, and enough reviews to offset skepticism. I can help you fix those things; I can also help craft your pitch or hook – which is critical for your amazon page. I can also do keyword and category …

I’m reposting this news to give it a signal boost – concern was raised by author Katie M. John who shared this image:   This is alarming, since so many of us use Facebook as part of our book marketing and promotion strategy. Katie wrote a great summary so I’m posting it here: Okay, I’ve seen the beginnings of a wildfire and …

Recently I’ve been learning about story. Specifically, using story architecture like a Trojan Horse: getting people to pay attention and disarm resistance, so that you can give them enough information to start liking (sympathy) and trusting (credibility) you. Because if they don’t like and trust you, they won’t keep reading – but unless you start with story, they won’t pay attention enough …

I’m sharing this because I enjoy it: the struggle of putting down feelings into words. Hugo von Hofmannsthal The Letter of Lord Chandos THIS is the letter Philip, Lord Chandos, younger son of the Earl of Bath, wrote to Francis Bacon, later Baron Verulam, Viscount St. Albans, apologizing for his complete abandonment of literary ac­tivity.     For it is, …

I was taking a look on my blog for early posts and discovered I have HUNDREDS of saved drafts for post ideas I began but never finished… I started this blog in 2011 and didn’t actively start using it until 2014 – what’s interesting is that my focus and ideas haven’t changed much, but I was surprised to have 90% …

I’m editing a non-fiction book today and making notes on what went wrong. Unfortunately, some of the things missing are things I also don’t do in my own non-fiction books, so here’s a short list. #1 – Make it a community effort The easy way to publish a bestseller is to include stories by other people. The more people you …