Other Stuff

A few years ago I wrote about how to craft a blurb that converts… but today I need to make a confession: I still suck at blurbs. Sometimes I think I get them right. Sometimes other people think my blurbs are awesome (and I’ve seen authors copy what I’m doing). But other times, competitors destroy me with something really different. …

Today I went down the rabbit hole of professional book coaches: you know, those people who help you write books. I’ve talked about this a little on this blog but it was probably mostly negative and my stance might be shifting a little bit.You see, I don’t really believe in coaches. Coaches help give you confidence: or, I should say, …

This is a guest post on how to use a great cover in marketing materials. Writer friends, you may have noticed how the world of design plays a big role in book launches, from covers to ads. If you’ve ever wondered how a career marketer approaches design, read on to see how I aimed for impact in my exterior and …

This is an advanced excerpt from Anna David’s new release “Make Your Mess Your Memoir.” If you’re ready to take your own experience and make it into a memoir that can help other people… There are just a few things for you to figure out first.   #1 Determine Your Message Determining your message is, as far as I’m concerned, the …

For the past few years I’ve been studying the craft of writing better books, and found woefully few useful resources on how to actually plot, write and edit your book to increase engagement. Working with cowriters, clients and writing students, I’ve started collecting new strategies to check and improve your writing without paying a developmental editor. I’m putting all that …

A few years ago I made this epic list of 300+ fonts to use for every genre. But the truth is, I rarely use those anymore, and some are even cringeworthy. So recently I spent a lot of time going through my collection and choosing NEW fantasy fonts I love. Keep in mind: most of these have decorative swirls or …

I just sent out an email with a broken link; click here or on the images below to watch the first video to my book writing video and the first week’s lesson of my writing summer camp. Thanks! Derek SELL MORE BOOKS (without spam). I wrote a free book with all my best book launch and marketing tips - if …

Yesterday I had a long Facebook conversation with an author who had previously done a strong physical book launch (hard book copies to influencers at events). After the launch, the sales dried up, because: 1. You can’t count on humans to do things 2. Physical book launches at events are expensive 3. No long-term, ONLINE platform for organic visibility 4. …

I’ve never put much thought into personal branding – I had a bunch of stuff I liked, but I couldn’t put them all together in way that made sense. My first header logo was a dumpster fire. I’ve had to learn to withhold enthusiasm, and add more space, because less is more. I’ve always focused on simple, minimal WordPress websites …

When I first started writing fiction, I needed someone to believe in me. I was ecstatic to get my first BookBub deal – a deal that helped me get 20,000 downloads for book one in my series and earn $8,297 in the same month. I thought I’d made it. Together, we were unbeatable. But now you’re always busy with other …