In September of 2016, I wrapped up my fourth Kickstarter campaign in 12 months. Katrina Hates the Dead ran from September until October 2015. Then My Father Didn’t Kill Himself ran from February to March 2016. Then I Can’t Stop Tooting: A Love Story ran from April to May 2016. Finally, Spaceship Broken, Needs Repairs
I’ve been running Kickstarter campaigns since 2014, and backing them since way before then. In fact, I just realized I joined Kickstarter all the way back in 2011, even though I didn’t run my first project for 4 more years. Since I started running campaigns, I’ve raised over $70,000 across seven different campaigns from...
When I launched our new campaign for our latest anthology, Cthulhu is Hard to Spell: The Terrible Twos, we were able to raise over $12,700 in 48 hours, and I thought I would talk a bit about what it took to get here. Granted, I’ve had a lot of success on Kickstarter and have
I was launching books for 87 days this year, and raised over $75,000 doing it, which is impressive, but the most impressive part of it was that I had ZERO negative days. In 87 days of launching, almost three months of this year, across comics, anthologies, and novels, Not one of those 87 days were
A successful Kickstarter is really about having a dead zone strategy that keeps people engaged and brings in more people every week of the campaign. The dead zone is the time between the first 3-5 days of your campaign and the last 3-5 days of your campaign when interest and excitement wanes. A big launch
I love launch emails. Launch emails are when all the time you spend on your mailing list becomes worth it. If you stick with me to the bottom of this post, I’m going to give you my 17-day Kickstarter email strategy, but first I need to take a hard right tangent. If you just want
I know some of you are thinking “What the heck? Your Kickstarter funded and you are complaining? I would kill for $2,000 on a project!” I hear your concerns, but we expected to raise about $5,000 on this campaign and I’ve successfully run three before. Besides, we can always get better. This is me trying
It’s really hard for somebody to get excited about your project if they’ve never seen it before you launch. In fact, the more often somebody sees a project the more attached to it they become, and the more they will want to give you their money. This is one of the biggest secrets to selling
