Indie Authors

How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

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Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

online book promotion guide

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

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Why should anyone review your book for free?

If you’ve published a book, you probably already know that reviews are essential to sales: having a bunch of reviews on your Amazon page should be your #1 pre-marketing goal. But recent book review scandals have made everybody skeptical and overly prejudiced against paid book reviews. Paid book reviews – it is assumed – are automatically untrustworthy, false, fake, misleading, …

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How much will you spend self-publishing your book? Please leave feedback!

Recently a lot of my authors have been sending the printing requirements for the small presses and publishers they’ve signed up with. These are author services companies, that usually charge a huge up-front fee (average $1000 for ebook publishing, $3000 for ebook and POD print book). But since these publishers and small presses have really ugly cover design options and …

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A simple and bizarre trick to help you write and edit your book (by switching between creativity and laser-focused attention)

I know one of the biggest challenges for writers is A) coming up with creative ideas for their writing and B) going back through their writing to self-edit, rewrite, improve and restructure. These are vastly different skills which need vastly different mind-sets. But there’s a simple and easy trick you can use to switch between them. I’m reading Imagine, How …

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Matte or Gloss varnish for book printing: Createspace now allows both, but which is better?

Createspace just announced that Matte cover finish is now available for print books, on new and existing titles. For the past decade or so, that option was only available on Lightning Source. So let’s talk about which one you should choose: Matte is smoother and has less glare, but the colors are slightly muted. For non-fiction or more subtle literary …

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Contest winners (2013)

Sometime yesterday my faulty hard drive crashed, so for the past 24 hours I’ve been reinstalling, rebooting, and restoring files – thankfully I recently signed up for an online backup service (BackBlaze), otherwise the loss of data would be devastating. As it is, I’m kind of on a forced leave of absence (I can’t do much “real work” until I …

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5 common book cover design myths most indie authors believe

I’ve been designing covers for a few years, and I often have to confront cover design myths perpetuated by indie-publishing gurus and thought leaders. There’s a lot of advice out there for indie authors, and some of it is contradictory, which has the unfortunate effect of allowing indie authors to accept the advice they like and agree with, and ignore …

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