Indie Authors

Why you shouldn’t make a paperback (print) version available before you launch your book

This is an older post, but my position is unchanged: I’ve even seen this strategy adopted from people with large platforms: Get the ebook out quick, make sure it sells and leave time to fix stray typos, or unclear passages (edit/add depending on reader feedback and reviews. THEN make a very nice, perfect print book when you’re sure you’ll never …

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Awesome Indie Books (A Criticism of Book Awards and Seals)

Today on Facebook I saw a post about the Awesome Indies website, which just relaunched with a new design. I support indie authors and want them to succeed, and I like the idea of indie authors grouping together and doing cool things. The intention Awesome Indies is noble: lots of people are publishing crappy books. Awesome Indies will sort out …

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Are you happy with your author website? (Comment for a free site review!)

Over the last couple of years my mission has been to improve the quality standard for self-published book covers, and after helping thousands of indie authors, I know I’m making a dent. But authors still face two huge challenges: author marketing, and having a decent author website. Although I talk a lot about book marketing, I’ve said before that I …

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Why I hate Cover Wars and Book Cover Contests

Cover design contests and “cover wars” are becoming a staple of indie book promotion and marketing. For awhile I’ve been quietly voicing concern but I thought it about time to take a stronger position. Here’s why: 1. The underlying assumption behind book cover contests and cover wars is that the best designed cover will win. This is rarely true. Instead, it’s a popularity …

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100 Publishing Questions Answered: Another Free Book Devoted to Helping You Succeed

Recently I asked you guys if you had any publishing questions on this post: “Ask me anything about publishing – please!” I answered a lot of questions on that post, but I also decided to put them altogether into an ebook. And it’s free! I’ve sent it to my list already, but if you aren’t on that, just sign up …

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Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”)

Tonight I read with interest two posts about Author Ethics. This one by Jane Steen on selfpublishingadvice.org argues that while indie authors often lament (and admit to be challenged by) quality issues, the equally important issue of Author Ethics is ignored. The concept of “Author Ethics” refers mainly to bullshit book reviews; a controversial topic that I love discussing, even …

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How to use Kindle pre-orders to pre-sell your self-published book

I was excited that Kindle finally set up a pre-order option on KDP, which means self-publishing authors can finally compete with mainstream books by selling pre-orders. Pre-orders are great because you can build buzz and start talking about/selling your book before it’s really all polished up and ready to go. In addition (I believe) all the sales count on the …

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Why you should give up your publishing dream (and self-publish instead)

I attended several writer’s conferences this summer, and was surprised by my findings. I’d been picturing writers as teenage girls writing Twilight fan fiction; turns out they are (mostly) 40 to 80 and usually tech-averse. I’d thought self-publishing had become the obvious choice for a plethora of reasons, but here were these authors who didn’t know anything about preparing their …

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Building your hot air balloon – a metaphor for creative success

Most of the people I know who are working online are selling hot air. In other words, they fill people with hope, motivation and inspiration. They get them charged up and excited. They tell them “You can do anything you want, if you just BELIEVE in it!” They say, “Just follow your passion and the money will take care of …

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