Indie Authors

The quick and easy guide to Facebook and Amazon (AMS) ads for authors

Work in progress! Someone asked for a ‘quick and easy guide’ to Facebook advertising for authors, so I wrote this:   1. Use your hook/story for text. Test out 10 different hooks. Test out some with reviews. Make sure you mention the genre clearly, but incite emotion. 2. Don’t use your cover, use a pretty image that attracts readers of …

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Merit badge awards for authors

Being an author can be a thankless job. Not everyone appreciates how hard you work. So I made some “merit badge” style awards you can use as a visual reminder of your successes. I added in some common milestones, but you can white them out and replace them with your own goals. Remember that even negative experiences and failures are …

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10 things indie authors are doing wrong (and 7 things they’re doing right)

I wrote an article a year ago about what I see most self-publishing authors doing wrong. They’re still doing it. So I made a new post… with a big infographic. If you want to help indie authors and self-publishers succeed (and gently nudge them away from being annoying and spammy) please share – you can add this infographic on your …

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Facebook marketing for authors (why getting more “likes” is a waste of time)…

One of the things I see a lot of authors doing, is asking people to “like” their Facebook page. That’s an immense waste of effort. First – you’re asking for a favor, something you should never do. Even if it’s “I’ll like your page if you like mine.” Second – getting other random authors or friends to like your page …

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Are you making this huge mistake with your author website? (Choosing a tagline that attracts your readers)

I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and keeping traffic, and making sure you’re offering …

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How to market young adult fiction and get your book in front of teen readers

After years of helping authors design, publish and market their books, in 2016 I’m focused on publishing my own young adult fiction. Since I’m building a network of powerful young adult book blogs and review sites, I wanted to share my platform with other young adult authors who are having difficulty getting visibility or connecting with teen readers. I’ll also …

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How to get more people to your craft fair or book fair with targeted Facebook advertising

Tomorrow there are a couple of events going on. My mom has a local craft fair in Tigard. There’s also an indie author meetup in Portland, but few people have signed up to attend (at least on Facebook). Then there’s the “Crafty Wonderland” – a massive arts and crafts show in Portland. If you’re involved in an event, even if you’re …

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Super easy book marketing that actually earns money

I want to give a shout out to a couple examples of great content marketing for authors I’ve seen recently. Check this out by YA author Jenetta Penner: Best YA books based on fairy tales. It’s just a list of bestselling books in her genre; and comes with a great image (probably made on Canva.com) which makes it more appealing. The image …

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134 publishing questions answered (the ULTIMATE resource guide on how to self-publish and market a bestselling book)

biggest questions to self-publishing and marketing answered

  If you’re interested in publishing or self-publishing a book, you’ve probably got a lot of questions. There are so many tools, resources and services offering tips and information. How does it all work? How do you put a book together, get it out into the world, and get people to buy it? You might have questions like… How do …

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