book publishing

Matte or Gloss varnish for book printing: Createspace now allows both, but which is better?

Createspace just announced that Matte cover finish is now available for print books, on new and existing titles. For the past decade or so, that option was only available on Lightning Source. So let’s talk about which one you should choose: Matte is smoother and has less glare, but the colors are slightly muted. For non-fiction or more subtle literary …

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5 common book cover design myths most indie authors believe

I’ve been designing covers for a few years, and I often have to confront cover design myths perpetuated by indie-publishing gurus and thought leaders. There’s a lot of advice out there for indie authors, and some of it is contradictory, which has the unfortunate effect of allowing indie authors to accept the advice they like and agree with, and ignore …

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8 cover design secrets publishers use to manipulate readers into buying books

cover design secrets by publishers

Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested techniques and guidelines to catch your attention …

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What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to …

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Why I don’t ship my pants or anything else until I’m ready

In most regards, I think authors and artists have a lot to learn from the young entrepreneur crowd chilling in San Francisco and Silicon valley. They are reckless overachievers and productivity chasers with their eyes on the end goal. They are developing “minimal viable products” to test out the market and then “hustling” and “being scrappy” until they “get shit …

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Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word out” about their book because they are loathe to …

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The two types of self-publishing websites for indie authors: those that support you, and those that screw you

Websites for self-publishing authors can be divided into two camps. 1) Those offering authors services They write posts to get you to buy their book formatting, book conversion, book covers, author websites, book marketing, etc. 2) Blogs run by indie authors themselves These are full of tips and tricks and useful content. They teach you how to do things, inspire …

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