book publishing

Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word out” about their book because they are loathe to …

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The two types of self-publishing websites for indie authors: those that support you, and those that screw you

Websites for self-publishing authors can be divided into two camps. 1) Those offering authors services They write posts to get you to buy their book formatting, book conversion, book covers, author websites, book marketing, etc. 2) Blogs run by indie authors themselves These are full of tips and tricks and useful content. They teach you how to do things, inspire …

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How to make your own FREE ebook cover in MS Word that will blow people away

A common piece of advice for indie authors that I hear repeated strenuously is this: “DON’T make your own book cover in Microsoft Word!” Why? Because it’s almost certain to be ugly. But the reason that authors even attempt it, is because Word is probably a program they already know how to use and have installed. A serious graphics software …

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How to use your book cover and subtitle to hook the right readers and sell more books.

Sometimes the cover design process focuses too much on what looks good and feels right – this is especially true for indie authors who want to represent their story with accuracy. But try not to forget, the cover has ONE job – to sell the book. It’s the packaging. It’s the glossy picture of a Big Mac that doesn’t really …

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