book publishing

Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. …

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To Audiobook or Not to Audiobook? Let the numbers decide.

I’ve been semi-curious about audiobooks for some time. Do people really listen to them? Will they help your print and ebook sales? Will you make any extra money? But I’ve been too busy to give them much attention. Recently however, Matt Stone (of archangel ink) offered to help me out and make one for Book Marketing is Dead. It took …

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How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should …

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What’s so great about Vulnerability? The Best Offer vs. Greatly Dare

I’ve written before on the cult of failure; but in case you’re new here, let me lay it out: The “follow your passion” paradigm leads some entrepreneurs to success, but most artists and authors to failure. Passion may be a necessarily ingredient IF you have a strong business idea and a product. But if all you have is passion, and …

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How to make a publishing logo or imprint “button” for your book cover design

I recently gave this blog a facelift, and since I’ll be publishing four books this year under the umbrella of my personal brand Creativindie, I needed a logo for my book covers. I hadn’t worried about this for the ebooks, but I’m getting organized and putting out some high quality paperbacks as well. Most books have a small publishing imprint …

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Why having a Facebook author page for your book is (mostly) useless

You’re writing a book. You want to make sure you do the marketing part right so people know about it, buy it and read it (so that they can rave and tell their friends about it). You know having a “Social Media Strategy” is important, so you might be thinking about setting up a special Facebook page for your book …

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High price = higher satisfaction: except when selling books (+a defense of Hugh Howey)

A couple nights ago I met up with Hugh Howey Fan Fic writer Wes Davies over pizza and beer in Tainan, Taiwan; as indie authors we discussed marketing and pricing strategies. The best plan (I continue to affirm) is cheap or free – especially at the beginning, and especially as a lead-in to a series. Lower prices = more downloads, …

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