book publishing

How to use Kindle pre-orders to pre-sell your self-published book

I was excited that Kindle finally set up a pre-order option on KDP, which means self-publishing authors can finally compete with mainstream books by selling pre-orders. Pre-orders are great because you can build buzz and start talking about/selling your book before it’s really all polished up and ready to go. In addition (I believe) all the sales count on the …

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Is your book cover designer lazy and unethical? (Stock photography and cover clones/cliches AGAIN)

I wrote recently about how and why book cover designs should be clichés, most of the time, because you always want to fit into a genre and appeal to the style conventions that are being used: you want people to recognize what your book is about. No, they won’t say, “Gee that looks interesting, but I have no idea what …

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Why you should give up your publishing dream (and self-publish instead)

I attended several writer’s conferences this summer, and was surprised by my findings. I’d been picturing writers as teenage girls writing Twilight fan fiction; turns out they are (mostly) 40 to 80 and usually tech-averse. I’d thought self-publishing had become the obvious choice for a plethora of reasons, but here were these authors who didn’t know anything about preparing their …

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Actionable Inspiration Without Intimidation: A Review of Write it Forward 2014

This is a guest post by Jeff McKinney; I was curious about the Write it Forward event and Jeff agreed to do a write-up I could share. On July 25-26, authors, speakers and creatives gathered in Atlanta for Write it Forward featuring bestselling author and writing teacher Jeff Goins. The event was well organized, intimate and delivered great value for …

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How to use BuzzFeed (or any other site) to grow your platform and sell more of anything

A minute ago I was searching for images for a book cover. That led to a cat gif, which led to a Buzzfeed article called “16 things only spontaneous people can relate to as told by cats.” I spent a few minutes watching short cat gifs. What’s not to like? They appeal to everybody (even if you’re not really “spontaneous”). …

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