book publishing

Do we live in a post-plagiarism word?

Today I read two articles. The first is the plagiarism case indie author Rachel Ann Nunes raised against Tiffanie Rushton, an elementary school teacher. Tiffanie allegedly took Rachel’s self-published book, added some sex scenes and republished it as her own. Rachel has already spent $20,000 in court fees and is using PRweb.com to get the word out so she can raise $100,000 …

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How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, …

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This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News …

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6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

why everyone is wrong about author websites

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms have. And so author website making companies usually offer something …

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99 WordPress themes for indie author websites that will actually sell books

99 wordpress themes for indie authors

I wrote recently about why you should use WordPress for your author website. Now allow me to recommend some themes that might work for you. But first, let me make sure you’re in the right place: #1. You are not a celebrity If you are, then you can make a totally personalized expensive website with bells and whistles, because your …

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How to easily market your book, for free! (Just kidding – that doesn’t work.)

For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building strategies – that sell tons of books easily – …

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