book publishing

This is why your self-published book looks unprofessional (and how to fix it)

  Indie authors have gotten much better at understanding the importance of a professionally designed book, and many of them are hiring quality designers to help make their book look just as good as any other in the bookstore. To differentiate their books from the self-published horde, however, traditional publishers have increasingly been using specialty printing options unavailable to indie …

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7 foolproof design tips to crush your book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner (@Damienhorner) delivered a 5 minute …

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A serialized fiction growth-hacking technique for fiction writers

Most book marketing tips and strategies are for non-fiction authors. When publishing experts are asked, “well what about fiction writers,” the answer is usually, “um, I don’t have experience with that, but it should work too.” Here’s how to sell books: build a platform and an email list. BUT HOW?! Usually by giving away a lot of free stuff or some …

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7 Things Indie Authors are Doing RIGHT (some positive reinforcement to support your confidence)

Recently I posted an article/video called “The #1 Thing Indie Authors are Doing Wrong” – I didn’t expect much traffic but actually people have been sharing it quite a lot. So I watched my own video and I heard a lot of negativity. It’s frustrating, for me, and anybody who works in the publishing industry, to face an ever-increasing torrent …

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The #1 things most self-publishing authors get wrong (mistakes to avoid).

This month I published over 100 YouTube videos. I’m getting a little more confident, though I tend to ramble. In this one I discuss common self-publishing mistakes you should avoid that I see most indie authors screwing up. Here are some of the things I talk about. Ugly website Ugly book cover Spamming people Overprotective of their content Paying too …

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