book publishing

Facebook marketing for authors (why getting more “likes” is a waste of time)…

One of the things I see a lot of authors doing, is asking people to “like” their Facebook page. That’s an immense waste of effort. First – you’re asking for a favor, something you should never do. Even if it’s “I’ll like your page if you like mine.” Second – getting other random authors or friends to like your page …

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Are you making this huge mistake with your author website? (Choosing a tagline that attracts your readers)

I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and keeping traffic, and making sure you’re offering …

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How to market young adult fiction and get your book in front of teen readers

After years of helping authors design, publish and market their books, in 2016 I’m focused on publishing my own young adult fiction. Since I’m building a network of powerful young adult book blogs and review sites, I wanted to share my platform with other young adult authors who are having difficulty getting visibility or connecting with teen readers. I’ll also …

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How readers find your book (increasing your Amazon page visibility in Google Search with keywords)

increase your search visibility using keywords

Two things I’m taking very seriously right now, are Amazon search results and Google search results for my upcoming novel. There are lots of ways to add keywords into your Amazon page, to increase the chances that someone on Amazon will discover your book, but it’s also crucial to Google your keywords and see what pops up. When I search for …

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