book publishing

1,100+ New Places To Market Your Books

  I start more projects than I can finish. One of the projects I started last year was the site www.marketingforwriters.com. I’ve never shared it, because it’s unfinished, but looking over it there’s actually a ton of content there to help with your book marketing. An easy way to market your books is to look for genre or topic-specific blogs, websites …

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The Cardinal Sin of Self-Publishing

I see a lot of inexperienced authors saying things like, “If that crappy book can sell a million copies, mine will do way better.” This post will break down all the errors in that statement. First, it’s good to know your competition. But you also need to respect it. Authors who make statements like that often haven’t even read those books they are denigrating; …

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The exact book marketing strategy I used to build a huge author platform quickly with KingSumo, WordPress and Mailchimp

I’m finally catching up with work and had some time to update my fiction platform… so I decided to record all the behind-the-scenes stuff I’m doing to build my author platform quickly. I published my first fiction this year but have 15K email subscribers, thousands of social media followers and a decent amount of traffic to a brand new blog …

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What to do if someone steals your work (how to handle plagiarism or piracy with dignity and poise)

EDIT: I thought I’d unpublished this article but apparently not – and it’s getting traffic so let me preface this with some comments. This is an article about plagiarism that attempts to consider both sides, but plagiarism is wrong. Don’t do it. I didn’t mean to call out EM Knight specifically but it is a good example of this issue. Nobody …

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The minimal viable book experiment (testing the market with short books)

A couple years ago, I told people I planned to write fiction, and give away a bunch of short, free books, to see which performed the best. Now that I’ve actually put some out, though not exactly as intended, I’m able to start seeing some interesting things happen. Firstly, though all are pretty similar, in pretty similar categories, with similar …

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How to make business cards, bookmarks and other kickass author swag for your writing conference

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been to lots of writing conferences …

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How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. I also realized, most of …

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