book marketing

How to build and grow an email list (my recommended email subscription service + free course on email marketing)

Whether you’re an author, artist or entrepreneur, you’ve probably heard “the money is in the list.” Building your email list gives you direct access to your clients, customers and fanbase. For the past several years I’ve used Mailchimp, and I continue to do so despite it’s problems (which I’ll discuss down below). I usually recommend it to authors because I …

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If your Kindle Unlimited page reads suddenly tanked, it’s probably because of this…

In several groups this week, a lot of my author friends started reporting worst-ever months and a drastic drop in income due to a sudden drop in page reads. For authors in Kindle Unlimited, page reads could often be as much as half the income generated from Amazon Kindle. Today, I saw a *hypothetical* explanation that seems on-point. Amy Hopkins …

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61 brilliant publishing tips from industry insiders on how to write, publish and promote your book.

A few years ago I published a book called Write, Format, Publish, Promote. It’s a little outdated, so I just went through and fixed it up a bit – I’m going to make it permafree, to get lots of downloads and widen my funnel (free books are a great way to reach your target audience). When I published that book, I …

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How to get more followers and retweets on Twitter (while marketing your book)

This is a very short post – mostly making a note to myself so I can use it later. I’m usually against “book promotion” on Twitter, instead I focus on connecting and providing value, sharing my blog posts but not usually selling my book or doing promotion. BUT Megan Crewe pointed out that “RT&F” (retweet and follow) giveaways work well, …

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“Reach Your Readers” – a masterclass in visibility for authors (80% off, this weekend only).

>The course is FULL already. < I’ve been working on Reach Your Readers – my first online course – for about a year. That doesn’t include the year I spent overcoming my terror of being on camera. But I had to learn a bunch of software, figure out which platform to use (I went with Teachable), and learn a whole bunch …

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1,100+ New Places To Market Your Books

  I start more projects than I can finish. One of the projects I started last year was the site www.marketingforwriters.com. I’ve never shared it, because it’s unfinished, but looking over it there’s actually a ton of content there to help with your book marketing. An easy way to market your books is to look for genre or topic-specific blogs, websites …

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