book marketing

Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for …

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Why you should never try and get your books in bookstores or libraries

The first time I published, I went with Ingram Spark because I heard it would be easier to get into bookstores and libraries. That claim is false. While theoretically your books can be ordered by libraries, it’s unlikely they will – you need to get them reviewed by MG/YA book reviewers or big organizations. You can advertise in magazines and …

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How to turn your nonfiction book into a profitable online course

A few years ago I started publishing nonfiction ebooks to boost my business. I still recommend ebooks as a simple and easy way to generate leads, get more traffic, dominate your industry and establish yourself as an expert. It’s relatively easy to get your Amazon page to rank well in Google. The problem is that it’s hard to earn good …

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How to build and grow an email list (my recommended email subscription service + free course on email marketing)

Whether you’re an author, artist or entrepreneur, you’ve probably heard “the money is in the list.” Building your email list gives you direct access to your clients, customers and fanbase. For the past several years I’ve used Mailchimp, and I continue to do so despite it’s problems (which I’ll discuss down below). I usually recommend it to authors because I …

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If your Kindle Unlimited page reads suddenly tanked, it’s probably because of this…

In several groups this week, a lot of my author friends started reporting worst-ever months and a drastic drop in income due to a sudden drop in page reads. For authors in Kindle Unlimited, page reads could often be as much as half the income generated from Amazon Kindle. Today, I saw a *hypothetical* explanation that seems on-point. Amy Hopkins …

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61 brilliant publishing tips from industry insiders on how to write, publish and promote your book.

A few years ago I published a book called Write, Format, Publish, Promote. It’s a little outdated, so I just went through and fixed it up a bit – I’m going to make it permafree, to get lots of downloads and widen my funnel (free books are a great way to reach your target audience). When I published that book, I …

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How to get more followers and retweets on Twitter (while marketing your book)

This is a very short post – mostly making a note to myself so I can use it later. I’m usually against “book promotion” on Twitter, instead I focus on connecting and providing value, sharing my blog posts but not usually selling my book or doing promotion. BUT Megan Crewe pointed out that “RT&F” (retweet and follow) giveaways work well, …

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