book marketing

I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it …

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A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can …

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Why aren’t my books selling?

In one of my private Facebook groups, an author is asking whether he should change his author photo and use initials for his author name – to be more gender neutral. His books aren’t selling as well as he’d like and he’s wondering if this will help. If your books aren’t selling, first you need to figure out why they aren’t selling. …

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How to publish anthologies, boxsets and run multi-author promotions

It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to (finally) finish my first full …

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