book marketing

How to launch a bestselling book without earning any money

Several years ago I published a book on “how to write, format, publish and promote your book without spending any money.” Download the book: PDF VERSION | KINDLE At a book conference recently, one of the most popular talks was on the same subject. I’ve put together tons of resources to help authors publish on the cheap, but it’s worth pointing …

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Is my writing good enough? How to tell if you have what it takes to be a writer.

If you’re thinking about becoming a writer, you might be asking yourself whether you’re “Good Enough” to go professional. The short answer is YES, because quality doesn’t matter. Let me explain: Readers read for content, not quality.  Yes, it needs to be clean and edited enough not to be distracting. I shoot for less than 1 typo in 10,000 words …

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Guerrilla Publishing – a year’s worth of book marketing support for $39 a month

This week I’m launching my new program, Guerrilla Publishing – which I’ve built over the last year while travelling full-time. I made a free “Bookselling Bootcamp” challenge while staying at the 5 star Regent Hotel Montenegro (I wanted to be comfortable going into Nanowrimo, and I also did a 2-week sugar fast). But I realized I hadn’t published anything on my …

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How to get an agent and a 100K publishing deal in six week or less

Last week I got the chance to chat with literary agent David Fulgate. I always appreciate David’s advice on publishing because, even though he makes his living representing traditionally published authors, he recognizes that in some cases it’s better for authors to self-publish. The insight I gained from him a few years ago was this: Unless you’re getting an advance of 100K …

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The Death of Book Promotion

There are some interesting discussions that are happening right now. I’m going to massively paraphrase the situation as I understand it, without naming any of the main players involved.     The story goes like this: Some people are cheating by uploading large collections of recycled content and getting people to click through to the end of the book, or …

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Kindle Direct Publishing paperback option is (nearly) unusable, stick with Createspace for print on demand

Recently I decided to change titles of my book; doing so with the Kindle version was easy, but you can’t change titles on Createspace (because it’s linked with an ISBN number) so I thought I’d try moving the print version to KDP instead. I’ve tried KDP’s paperback option several times but have always given up in frustration… nevertheless I tried …

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Createspace vs. Lightning Source Print Quality BATTLE (comparison)

I asked illustrator Jessica Warrick to help me out testing print quality between Lightning Source and Createspace for her new book, 50 Happy Things. Previously, I’ve always heard that LS has slightly better print quality, but I haven’t recommended it because it’s a pain to work with and the assumed benefits aren’t really worth it.   HOWEVER, in this side-by-side …

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