book marketing

The really weird thing about “book marketing” experts

Self-publishing is big business. And most self-published books don’t sell – for a variety of reasons, but mainly because: 1. There isn’t any market for them; they were written without considering the genre readership. 2. They are poorly designed. 3. The authors have no platform (blog, traffic, followers, email list, etc). And that’s why authors spend a lot of time …

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What happened to Createspace’s book cover design prices? (How much does book cover design cost?)

I’m thinking of raising my prices again, and looking around to check the “going rate” for book cover design. On my book covers site I make a big deal of pointing out that my covers are cheaper than createspace’s $1049 Custom Cover Premier Plus. But I just checked and that cover design option has disappeared. They used to have an even more expensive illustrated …

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Why I hate Cover Wars and Book Cover Contests

Cover design contests and “cover wars” are becoming a staple of indie book promotion and marketing. For awhile I’ve been quietly voicing concern but I thought it about time to take a stronger position. Here’s why: 1. The underlying assumption behind book cover contests and cover wars is that the best designed cover will win. This is rarely true. Instead, it’s a popularity …

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100 Publishing Questions Answered: Another Free Book Devoted to Helping You Succeed

Recently I asked you guys if you had any publishing questions on this post: “Ask me anything about publishing – please!” I answered a lot of questions on that post, but I also decided to put them altogether into an ebook. And it’s free! I’ve sent it to my list already, but if you aren’t on that, just sign up …

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Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”)

Tonight I read with interest two posts about Author Ethics. This one by Jane Steen on selfpublishingadvice.org argues that while indie authors often lament (and admit to be challenged by) quality issues, the equally important issue of Author Ethics is ignored. The concept of “Author Ethics” refers mainly to bullshit book reviews; a controversial topic that I love discussing, even …

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How BookTrope made me realize the publishing industry are all pirates

Can someone explain Booktrope to me? I don’t get it. It looks like people can volunteer to be part of a creative time to produce the book, then earn a percentage of the sales revenue (and, apparently they only publish quality books that the community has supported, which means a better chance of revenue.) If I design the book cover …

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