book marketing

How To Organize a Barnes & Noble Book Signing for your Self-Published Book

Note from Derek: I usually tell authors not to bother with in-person stuff like book signings because it’s too much work, and to focus on online stuff instead… but book signings can be FUN – and doing a signing in Barnes & Noble (or any “real” bookstore) feels more significant, like a milestone or bucket list item. So when I saw …

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2000 preorders cancelled! Incentivized purchases for book launches and Amazon’s fine print

I screwed up. Months ago I agreed to be part of a multi-author box set. I usually say no to these, but I have  personal relationship with Napoleon Hill’s Think and Grow Rich (I even featured it in my PhD Thesis) so I submitted my chapter. The authors all offered a free course or bonus to incentivize preorder purchases, and these …

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How to make a living with your writing (writing jobs to make quick money online)

Two things: First, I’m involved in an anthology called “write and grow rich.” I accepted because: A) I wanted to practice a story-based approach to sharing knowledge, so I shared a story I’ve never told before and focused on making it gripping. B) Think and Grow Rich is hugely influential, but few people appreciate the depth and specific tactics to …

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GDPR regulations for writers using listbuilding giveaways like KingSumo

Most of my author friends have spent the last 2 months freaking out about GDPR. I haven’t commented, because I’m not an expert and I’m not personally concerned. But since I encourage book giveaways to help authors build email lists of targeted readers, a lot of people have been asking specifically whether or not giveaways are still a good idea …

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Email marketing mastery for authors (get more subscribers, increase open rates, decrease unsubscribes, and build an army of loyal fans)

Picture it like this: you’re a poor orphan on a ship with a spoiled princess. Lightning strikes, the ship is going down. You spot another ship not far away. You have to convince the princess to trust you and jump together off the boat. YOU know this is the only way to save her, but she’s not convinced. That’s email …

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