book marketing

A travel itinerary based on the 2015 schedule of international book fairs

I don’t remember exactly how we decided to move to Prague; we were in Bangkok talking to Simon Whistler (Rocking Self-Publishing Podcast) and I’m tired of Taiwan – mostly because, I need to be surrounded with people excited about similar projects and there are extremely few self-publishers here. And now suddenly it’s 2015, and I have a ton of work …

Read More »

How to turn your book into a Powerpoint, Image Quotes and YouTube video for book marketing glory (for under $100)

I’ve known I needed to be using SlideShare for some time, but haven’t mustered the motivation to complete the labor intensive task of making Powerpoint presentations. If you’ve never heard of SlideShare, it’s like YouTube for Powerpoints. It’s automatically connected with LinkedIn, so you can publish your presentation to your LinkedIn profile. And you can multiply the powerful book marketing …

Read More »

How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, …

Read More »

This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News …

Read More »

6 things your author website needs to do that you’ve never even considered

Hopefully you’ve figured out that you want your authors website to sell books. Maybe you also know you need to get people to sign up to your email list somehow. But here are 5 other important things you’ve probably never thought about. 1. Get out of the way You’re a writer, not a photographer or a sculptor or an artist …

Read More »