book marketing

How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, …

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This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News …

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6 things your author website needs to do that you’ve never even considered

Hopefully you’ve figured out that you want your authors website to sell books. Maybe you also know you need to get people to sign up to your email list somehow. But here are 5 other important things you’ve probably never thought about. 1. Get out of the way You’re a writer, not a photographer or a sculptor or an artist …

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99 WordPress themes for indie author websites that will actually sell books

99 wordpress themes for indie authors

I wrote recently about why you should use WordPress for your author website. Now allow me to recommend some themes that might work for you. But first, let me make sure you’re in the right place: #1. You are not a celebrity If you are, then you can make a totally personalized expensive website with bells and whistles, because your …

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How to easily market your book, for free! (Just kidding – that doesn’t work.)

For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building strategies – that sell tons of books easily – …

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Why you shouldn’t make a paperback (print) version available before you launch your book

This is an older post, but my position is unchanged: I’ve even seen this strategy adopted from people with large platforms: Get the ebook out quick, make sure it sells and leave time to fix stray typos, or unclear passages (edit/add depending on reader feedback and reviews. THEN make a very nice, perfect print book when you’re sure you’ll never …

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