book marketing

7 foolproof design tips to crush your book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner (@Damienhorner) delivered a 5 minute …

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A serialized fiction growth-hacking technique for fiction writers

Most book marketing tips and strategies are for non-fiction authors. When publishing experts are asked, “well what about fiction writers,” the answer is usually, “um, I don’t have experience with that, but it should work too.” Here’s how to sell books: build a platform and an email list. BUT HOW?! Usually by giving away a lot of free stuff or some …

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How to run a successful million dollar Kickstarter campaign (an in-depth crowdfunding plan for a coworking space, that you can use to fund anything).

I’m reading “Go Bold” – which you should totally read – and it’s getting me excited about launching my Kickstarter campaign to buy a castle and use as the world’s best writer’s retreat and coworking space. It’s easier to do something huge and exciting than something medium sized. There is less competition. But raising a million dollars on Kickstarter or IndieGogo won’t …

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The #1 things most self-publishing authors get wrong (mistakes to avoid).

This month I published over 100 YouTube videos. I’m getting a little more confident, though I tend to ramble. In this one I discuss common self-publishing mistakes you should avoid that I see most indie authors screwing up. Here are some of the things I talk about. Ugly website Ugly book cover Spamming people Overprotective of their content Paying too …

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Book marketing lessons from Arnold Schwarzeneggar and Tony Robbins (how to make a bestseller).

This is a long post, because it’s about two very important things that are essential to your successful writing career. Part One Two things happened recently that you may not know about. Lewis Howes, pro athlete turned “School of Greatness” podcaster interviewed Anthony Robbins, to promote Tony’s new book, “Money: Master the Game.” A little while later, Tim Ferriss (Four Hour Work …

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How to make 3D book cover mockups for book marketing, and for 99cent or KDP free promotions.

UPDATE: After months of work, we’ve just launched the coolest online 3D book cover creator in the world. It’s amazing, and totally free. Go check it out! My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use to catch up. I don’t …

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Grow your email list with these optin offer templates (reader magnets)

Recently Nick Stephenson and Joanna Penn have been talking about “reader magnets” – or list building by giving people a reason to follow you (usually a free ebook). This isn’t a new tactic, I’m pretty sure I stressed it in Book Marketing is Dead over a year ago, but I still see very few authors doing it well. Part of the …

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