book marketing

How to woo your readers (why your passionate belief about the art of writing is wrong)

I’ve been working with authors for a long time; as both book editor, book designer and sometimes even publisher. I’ve helped thousands of them try to improve their book enough to sell – either to an agent, or to self-publish and actually be successful. During all that time I’ve met a lot of authors whose books will fail. They’ll fail …

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Can Hugh Howey teach us anything about book cover design?

Today I saw that Hugh Howey had posted an article on book cover design. “That’s cool,” I think. Hugh Howey is one of the most successful self-publishing authors in the world. He started out with pretty unprofessional book covers that embody the design tastes of most indie authors (they focus on scenes and symbolism and details, instead of being simple …

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Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A …

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AuthorHouse’s Tips on Cover Design Demonstrates their Terrible Covers

I’m finishing up a Udemy course on book cover design and uploading some videos to YouTube. My videos aren’t very professional or well done, and I don’t have a lot of followers, but at least my cover designs don’t suck. This video from AuthorHouse, on the other hand, uses dozens of very ugly, unprofessional book cover designs as examples of “Good” …

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This is why your self-published book looks unprofessional (and how to fix it)

  Indie authors have gotten much better at understanding the importance of a professionally designed book, and many of them are hiring quality designers to help make their book look just as good as any other in the bookstore. To differentiate their books from the self-published horde, however, traditional publishers have increasingly been using specialty printing options unavailable to indie …

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