book marketing

Can Hugh Howey teach us anything about book cover design?

Today I saw that Hugh Howey had posted an article on book cover design. “That’s cool,” I think. Hugh Howey is one of the most successful self-publishing authors in the world. He started out with pretty unprofessional book covers that embody the design tastes of most indie authors (they focus on scenes and symbolism and details, instead of being simple …

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Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A …

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AuthorHouse’s Tips on Cover Design Demonstrates their Terrible Covers

I’m finishing up a Udemy course on book cover design and uploading some videos to YouTube. My videos aren’t very professional or well done, and I don’t have a lot of followers, but at least my cover designs don’t suck. This video from AuthorHouse, on the other hand, uses dozens of very ugly, unprofessional book cover designs as examples of “Good” …

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This is why your self-published book looks unprofessional (and how to fix it)

  Indie authors have gotten much better at understanding the importance of a professionally designed book, and many of them are hiring quality designers to help make their book look just as good as any other in the bookstore. To differentiate their books from the self-published horde, however, traditional publishers have increasingly been using specialty printing options unavailable to indie …

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7 foolproof design tips to crush your book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner (@Damienhorner) delivered a 5 minute …

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A serialized fiction growth-hacking technique for fiction writers

Most book marketing tips and strategies are for non-fiction authors. When publishing experts are asked, “well what about fiction writers,” the answer is usually, “um, I don’t have experience with that, but it should work too.” Here’s how to sell books: build a platform and an email list. BUT HOW?! Usually by giving away a lot of free stuff or some …

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How to run a successful million dollar Kickstarter campaign (an in-depth crowdfunding plan for a coworking space, that you can use to fund anything).

I’m reading “Go Bold” – which you should totally read – and it’s getting me excited about launching my Kickstarter campaign to buy a castle and use as the world’s best writer’s retreat and coworking space. It’s easier to do something huge and exciting than something medium sized. There is less competition. But raising a million dollars on Kickstarter or IndieGogo won’t …

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