book marketing

20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

bribeideas for email subscriptions for authors

This is a slide from the live masterclass we ran today on building an author platform, but we went quickly so I’m posting it here. These are opt-in ideas you can use: make something that appeals just to your ideal reader. For the the #1 best idea is “Signup for a summary of my favorite (genre) books each month” or similar …

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The Anatomy of a Perfect Author Website {INFOGRAPHIC: a marketing blueprint for indie authors}

infographic author website

I made this infographic to help authors figure out their author websites. If you like it, share it on Pinterest/Twitter/Facebook/Everywhere! SELL MORE BOOKS (without spam). I wrote a free book with all my best book launch and marketing tips - if your book isn't selling and you're not sure why, this will definitely boost your sales. There's even a free …

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How to remove negative book reviews from Amazon (with Kindle’s “most helpful” feature)

2018 UPDATES: Amazon has been doing “purges” of reviews and a lot of authors have seen hundreds of reviews deleted. Read this to keep Amazon from deleting your reviews. Also for a while Amazon was displaying the review with the most comments on top, instead of those voted most helpful… but that didn’t seem to stick, so the rest of this …

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How to us “taster texts” & “nibble novels” to build your list and grow your author platform

If you’re any kind of writer, you’ve probably heard the phrase, “show don’t tell.” It basically means, don’t tell readers what happened, or why it matters, or how the characters feel about it. You need to demonstrate those things with good writing, and by letting the scene and action and characters show readers what’s happening directly, without you getting in the …

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When should you give up on your writing?

when to quit writing?

I’ve been thinking about writing this post for awhile, but just saw this letter on NYMag’s Dear Polly section from a middle aged author struggling with her declining career, and the response is basically the world’s worst advice to writers. Even worse, it’s exactly what all authors and writers keep repeating and telling each other. And it’s well written. Which …

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21 Days of Self-Publishing Q/A chats in October! (Oops, nevermind…)

Edit: Shit, October came quickly. It’s Oct. First and I’m heading up to the Resort and Mt. Hood for Pioneer Nation… after that we’ll go down to Lake Tahoe, up to Vancouver, and end up back in Portland again in November. So my scheduling for these events is pretty crazy – I’m going to postpone this series indefinitely. I go …

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Double your Kindle sales in 24 Hours

Easy fixes and insider secrets to Kindle publishing If you aren’t already selling lots of books, it’s one of two problems. #1: Visibility – if nobody ever sees your book, no other factor (covers, reviews, description) is going to matter. #2: Your sales page Maybe you are driving traffic, and even doing some advertising, but you can’t sell any books. …

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