book marketing

How I got 8500+ new readers on my email list BEFORE I published my first book with giveaways

This post is about how I used book giveaways to build a big list of targeted readers before published my first novel – it really helped with hitting #1 and getting a bunch of book reviews quickly. However, after getting over 50K readers on my lists, I realized I wasn’t engaging them enough – I didn’t have an autoresponder series to …

Read More »

What’s the difference between book serials and a series of books, and what’s best for marketing and sales?

serials vs series: which is better for sales?

For about a year (or more) I’ve been blogging about all the cool things I’m going to do to market my books, but haven’t had the chance to try any of them yet because I’m still working on the writing. The main thing everybody says to do is write a series. Other people are writing serials. Some authors get confused …

Read More »

A Defense of #amwriting (and NaNoWriMo)

I published this last year on Medium but since it’s almost November again… I recently found out about the “War on #amwriting” while researching for a tattoo befitting someone involved in publishing, that announces to the world what I do.A Defense of #amwriting (and NaNoWriMo)  I chose this one…it’s pretentious enough to make me self-conscious until I work my ass …

Read More »

How to buy your way onto the bestseller lists (it’s not that hard).

UPDATE: This post was hypothetical, but I’m not actually going to do any of these things. The reason is, it’s important to keep your “also-boughts” clean; which means, you want people buying your books who are buying other books in your genre. There are lots of ways to make that happen. But getting a whole bunch of fast sales or …

Read More »

The definitive indie author guide to author websites that attract and convert

Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for YouTube, then breaking them into individual …

Read More »

20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

bribeideas for email subscriptions for authors

This is a slide from the live masterclass we ran today on building an author platform, but we went quickly so I’m posting it here. These are opt-in ideas you can use: make something that appeals just to your ideal reader. For the the #1 best idea is “Signup for a summary of my favorite (genre) books each month” or similar …

Read More »

The Anatomy of a Perfect Author Website {INFOGRAPHIC: a marketing blueprint for indie authors}

infographic author website

I made this infographic to help authors figure out their author websites. If you like it, share it on Pinterest/Twitter/Facebook/Everywhere!   Want to make a living doing what you love? Join over 20,000 passionate creatives and turn your vision into a profitable business. My FREE manifesto and email series will help discover your source of genius and create work that matters, …

Read More »

How to remove negative book reviews from Amazon (with Kindle’s “most helpful” feature)

2018 UPDATES: Amazon has been doing “purges” of reviews and a lot of authors have seen hundreds of reviews deleted. Read this to keep Amazon from deleting your reviews. Also for a while Amazon was displaying the review with the most comments on top, instead of those voted most helpful… but that didn’t seem to stick, so the rest of this …

Read More »

How to us “taster texts” & “nibble novels” to build your list and grow your author platform

If you’re any kind of writer, you’ve probably heard the phrase, “show don’t tell.” It basically means, don’t tell readers what happened, or why it matters, or how the characters feel about it. You need to demonstrate those things with good writing, and by letting the scene and action and characters show readers what’s happening directly, without you getting in the …

Read More »