book marketing

Why most authors are doomed to fail in 2016 (current problems with the publishing industry)

I’ve thinking about this post already, but then saw someone in the Nanowrimo group share this article: Alan Moore Advises New Writers to Self-Publish Because Big Publishers Suck Alan Moore says: “Publishing today is a complete mess. I know brilliant authors who can’t get their books published. Publish yourself. Don’t rely upon other people.” People who have already adopted self-publishing …

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7 ways to hack Amazon’s “also bought” section and triple your book sales

An author friend of mine used a phrase this week I hadn’t heard before: he said I need to make sure “my also-boughts were clean.” If you just drive your friends and family to your book during launch, your book will start showing up next to whatever else they bought on Amazon recently. Also-boughts are huge drivers of Amazon. After …

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How to set your book for presale on iBooks, Kindle and Smashwords (and why you should)

Tonight I had a chance to sit down with Mark Coker of Smashwords, and he convinced me to put the books I’m working on for sale as preorders. Although I’ve heard Mark talk about preorders before, I wasn’t planning on using preorders as part of my marketing plan. This article is about what changed my mind, why preorders might be …

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How I got 8500+ new readers on my email list BEFORE I published my first book with giveaways

This post is about how I used book giveaways to build a big list of targeted readers before published my first novel – it really helped with hitting #1 and getting a bunch of book reviews quickly. However, after getting over 50K readers on my lists, I realized I wasn’t engaging them enough – I didn’t have an autoresponder series to …

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What’s the difference between book serials and a series of books, and what’s best for marketing and sales?

serials vs series: which is better for sales?

For about a year (or more) I’ve been blogging about all the cool things I’m going to do to market my books, but haven’t had the chance to try any of them yet because I’m still working on the writing. The main thing everybody says to do is write a series. Other people are writing serials. Some authors get confused …

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A Defense of #amwriting (and NaNoWriMo)

I published this last year on Medium but since it’s almost November again… I recently found out about the “War on #amwriting” while researching for a tattoo befitting someone involved in publishing, that announces to the world what I do.A Defense of #amwriting (and NaNoWriMo)  I chose this one…it’s pretentious enough to make me self-conscious until I work my ass …

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How to buy your way onto the bestseller lists (it’s not that hard).

UPDATE: This post was hypothetical, but I’m not actually going to do any of these things. The reason is, it’s important to keep your “also-boughts” clean; which means, you want people buying your books who are buying other books in your genre. There are lots of ways to make that happen. But getting a whole bunch of fast sales or …

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The definitive indie author guide to author websites that attract and convert

Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for YouTube, then breaking them into individual …

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20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

bribeideas for email subscriptions for authors

This is a slide from the live masterclass we ran today on building an author platform, but we went quickly so I’m posting it here. These are opt-in ideas you can use: make something that appeals just to your ideal reader. For the the #1 best idea is “Signup for a summary of my favorite (genre) books each month” or similar …

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