book marketing

10 things indie authors are doing wrong (and 7 things they’re doing right)

I wrote an article a year ago about what I see most self-publishing authors doing wrong. They’re still doing it. So I made a new post… with a big infographic. If you want to help indie authors and self-publishers succeed (and gently nudge them away from being annoying and spammy) please share – you can add this infographic on your …

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The Very Serious and Boring Coloring Book for Responsible Adults

This week I wrote and published 3 adult coloring books, with several more in the works. This is one of my favorites. It’s a very different kind of adult coloring book. There are no lines. It’s more like a guided set of self-actualization exercises, which asks you to imagine and draw specific scenarios. I’m giving 5 copies away – you can …

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The Plot Dot (a visual guide to plotting fiction and writing unforgettable scenes)

visual guide to writing scenes

Now available on Amazon! (Free in the US store, or you can download a PDF below). Since I started writing fiction, I learned my design skills and art background make me really good at visualizing scenes. I even developed some mental tricks for creating powerful, resonant scenes that stick in people’s minds. I started thinking of each scene as one …

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Why negative reviews are better than no reviews

I got a negative review today. It’s not bad; actually it’s pretty good for a negative review… because it’s complaining about how I’m choosing to publish, while admitting the writing is good and she’ll probably buy the next book. Negative reviews like that are probably better than positive reviews. People don’t really trust 5 star reviews and most people will …

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How to use Amazon’s giveaway feature to spike sales rank and sell more books

2018 Update: I often share book marketing tactics or “hacks” without fully explaining my entire creative ideology, which can lead people unfamiliar with my brand to confuse me with other authors who are doing unscrupulous things. So first, let me explain that I don’t believe in gifting thousands of copies to “hack” the USA Today or NYT Bestseller lists (those letters …

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How to earn a lot of money giving your books away for free (Kindle Unlimited Pricing Strategies)

EDIT: This article is based on the assumption that you get paid (via KU pagereads) for the free downloads you get on free promotion days with KDP select. In the comments, someone mentioned that you don’t get paid for free days. I checked KDP’s contract and they say “You will not receive any Royalties on your Digital Book during a free …

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Bestselling book launch tactics for fiction authors (Q/A chat)

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) …

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