book marketing

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. I also realized, most of …

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Book cover design is NOT subjective

I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably happens is, authors think, “The results are pretty …

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Why every author needs a virtual assistant (how to outsource your book marketing)

Recently I wrote a post about how it doesn’t make sense for me to market your books for you (or even hire virtual assistants to help you do it). But that doesn’t mean VA’s aren’t crazy useful, if you hire your own. Authors always complain about book marketing because they just want to focus on their writing; and it’s true, …

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107 inspirational AirBNB rentals you can use for a magical writing retreat

Since finishing my PhD in literature, my wife and I are truly location independent and write full-time. One of the biggest productivity hacks I’ve found is to put myself in beautiful and inspiring environments (that are mostly distraction free). While some argue they can “write from anywhere” – I’m a firm believer in what Cal Newport calls the “grand gesture” mode …

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The $500 book launch roadmap that will help you sell your first 5000 copies

I’m finally getting ready to start building the 21 Day Author Platform, a step-by-step process of building a profitable author platform in just three weeks. So I put together this roadmap/infographic that outlines the whole process. I might be making a “prepublishing checklist” or something like that too – but a lot of people have been asking me for a …

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Color and Grow Rich (A coloring book based on Napoleon Hill)

Had this fun idea last week, it’s up on Amazon already. An adult coloring book inspired by the writings of Napoleon Hill. In the 1937 edition of Think and Grow Rich, American new-thought author and impresario Napoleon Hill insisted that fervid expectations are essential to increasing one’s income. But Hill’s plan for financial success wasn’t as simple or easy as …

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