book marketing

“Reach Your Readers” – a masterclass in visibility for authors (80% off, this weekend only).

>The course is FULL already. < I’ve been working on Reach Your Readers – my first online course – for about a year. That doesn’t include the year I spent overcoming my terror of being on camera. But I had to learn a bunch of software, figure out which platform to use (I went with Teachable), and learn a whole bunch …

Read More »

1,100+ New Places To Market Your Books

  I start more projects than I can finish. One of the projects I started last year was the site www.marketingforwriters.com. I’ve never shared it, because it’s unfinished, but looking over it there’s actually a ton of content there to help with your book marketing. An easy way to market your books is to look for genre or topic-specific blogs, websites …

Read More »

The exact book marketing strategy I used to build a huge author platform quickly with KingSumo, WordPress and Mailchimp

I’m finally catching up with work and had some time to update my fiction platform… so I decided to record all the behind-the-scenes stuff I’m doing to build my author platform quickly. I published my first fiction this year but have 15K email subscribers, thousands of social media followers and a decent amount of traffic to a brand new blog …

Read More »

The minimal viable book experiment (testing the market with short books)

A couple years ago, I told people I planned to write fiction, and give away a bunch of short, free books, to see which performed the best. Now that I’ve actually put some out, though not exactly as intended, I’m able to start seeing some interesting things happen. Firstly, though all are pretty similar, in pretty similar categories, with similar …

Read More »

How to make business cards, bookmarks and other kickass author swag for your writing conference

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been to lots of writing conferences …

Read More »

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. I also realized, most of …

Read More »

Book cover design is NOT subjective

I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably happens is, authors think, “The results are pretty …

Read More »