Derek Murphy

Derek Murphy is a book editor turned book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors write and publish bestselling books. FREE GUIDE: Sell your work without selling out.

How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

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Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

online book promotion guide

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

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Why should anyone review your book for free?

If you’ve published a book, you probably already know that reviews are essential to sales: having a bunch of reviews on your Amazon page should be your #1 pre-marketing goal. But recent book review scandals have made everybody skeptical and overly prejudiced against paid book reviews. Paid book reviews – it is assumed – are automatically untrustworthy, false, fake, misleading, …

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How much will you spend self-publishing your book? Please leave feedback!

Recently a lot of my authors have been sending the printing requirements for the small presses and publishers they’ve signed up with. These are author services companies, that usually charge a huge up-front fee (average $1000 for ebook publishing, $3000 for ebook and POD print book). But since these publishers and small presses have really ugly cover design options and …

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Best 25 books on creativity and innovation from the world’s leadings experts

Developing my own philosophy of Creativindie and working on a manifesto for this site, I’ve been reading all the books on creativity that I can find. Some offer valuable tips. Others are inspirational but mostly useless in terms of making your own success through creative talents. These books range between academic researchers with real evidence, and seat-of-the-pants artists who got …

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A simple and bizarre trick to help you write and edit your book (by switching between creativity and laser-focused attention)

I know one of the biggest challenges for writers is A) coming up with creative ideas for their writing and B) going back through their writing to self-edit, rewrite, improve and restructure. These are vastly different skills which need vastly different mind-sets. But there’s a simple and easy trick you can use to switch between them. I’m reading Imagine, How …

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Copyright laws for book cover art: stock photography licenses and other things you should know

I mainly use stock photography for my book cover designs, but if I can’t find anything, I search long and hard to find an alternative. With book cover art, you need to be careful to get permission so you aren’t breaking copyright. But at the same time, copyright laws are confusing and open to creative interpretation. Here are some things …

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Matte or Gloss varnish for book printing: Createspace now allows both, but which is better?

Createspace just announced that Matte cover finish is now available for print books, on new and existing titles. For the past decade or so, that option was only available on Lightning Source. So let’s talk about which one you should choose: Matte is smoother and has less glare, but the colors are slightly muted. For non-fiction or more subtle literary …

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