This is the preface to my revised book marketing guide, download the free PDF. A few years ago I did a case study with 10 authors; I remade their book covers for free to see what kind of difference it would make on their sales. All of them saw sales double immediately. Whatever kind of marketing The 3 secrets to book marketing, and a...
This is the preface to my revised book marketing guide, download the free PDF. Publish a book with recognizable value… When authors ask me about innovative ways to market their books, I usually tell them to focus on the basics: make sure their book is good, and it’s something people want to read. Make sure it’s The 3 secrets to book...
This is the preface to my revised book marketing guide, download the free PDF. If you’re reading this, I’m going to assume you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The The 3 secrets to book...
Should you advertise your book? Probably not. I’ve never been a big supporter of running ads to my books because: A) It’s easy to spend lots of money without seeing results. B) I didn’t think it would work on stand-alone novels. Most of the people making serious money with ads have a completed series – The 3 secrets...
A day or two ago I made a self-publishing video and went down the rabbit hole of publishing options and why NOT to use ingramspark to publishing your book. Then today I got this email: I heard that IngramSpark is an aggregator distributing novels at different platforms like Apple, Amazon, Barnes & Noble Press… I The 3 secrets to...
This week I’ve been revising some old posts, and generally feeling down about everything. Most of the time, I’m just complaining about expensive publishing solutions and urging authors to take matters into their old hands. But then a potential client told me he was in talks with a (vanity) publisher and wanted to get my The 3...
I ended 2021 with some weird posts about the general apathy most people are feeling towards the new year. We’ve been burned before. Maintaining hope for positive change in the face of practical concerns takes more effort. One of my favorite phrases, from Moby Dick, is the call to “Lower the conceit of attainable felicity.”...
I’m watching “Genius” on the National Geographic channel; a dramatic representation of the life of Einstein. It’s fun. Einstein is portrayed as the kind of crazy, self-destructive genius we love to watch. He fights with teachers. He’s careless with women; both charming and confident but casually distant about...
I started this post years ago as a series of rough notes, and I’m attempting today to make it make sense, because I think the topic is crucial, even if I can’t explain it as clearly as I’d like. It started from a presentation on discontent given by Chris Guillebeau. If only X, I’ll be The 3 secrets to book marketing...
Matrix 4: Resurrections doesn’t deserve a movie review, for many reasons: it’s not that interesting, or enjoyable – almost as if it’s consciously and deliberately avoiding the point of the cinematic experience as entertainment. It is not entertaining. Luckily my wife and I were the only ones in the theatre so we could...
A few years ago I was in Bali when I got pitched a full-time, $200K/year job in New York managing a creative team to turn a book into a video game. The author had won seed funding and had money to burn, but no idea how to make it work in reality; and he knew The 3 secrets to book marketing, and a haunted castle tour. Totally free. Get it...
Nearly 2 decades ago, only a few streets over from where I live now in Tainan, Taiwan, I had a panic attack about my future. What will I do when I’m OLD. What am I building and creating that will actually last; rather than all my efforts consumed in fire. I could argue, looking back, The 3 secrets to book marketing, and a haunted castle...
