Let’s say you make cake, but you don’t want to conform to a type of cake. You create an epic masterpiece, but it’s not quite chocolate, or carrot, or red velvet… it’s a mashup of everything, with layers and structure and everything is new and different. It’s ART. But now that it’s done, how do you market it – …

Almost always, if an author isn’t selling, it’s because their page isn’t converting. You need 3 things to succeed, a great blurb, cover, and enough reviews to offset skepticism. I can help you fix those things; I can also help craft your pitch or hook – which is critical for your amazon page. I can also do keyword and category …

When asked about the best writing apps or software, I used to say, “Just use whatever you have and are comfortable with.” But recently I’ve been focused on upping my productivity and wordcount, so I’m testing everything to see if anything helps. Here’s a quick review of some of the things I think are cool, and what I actually ended …

This summer I’m determined to double my daily wordcount and establish a writing habit. I’ll be experimenting with various productivity hacks to get more writing done, but today I took a big step forward by getting a bluetooth keyboard to pair with my iPhone and iPad. I’d already done online research and had an idea of what I was looking …

Author Jessica Pierce does some amazing Instagram promotion and wrote this awesome post about it. I often get asked questions such as, “Jess, what the heck is this Instagram stuff and how can I use it to sell my YA book?” or “Plz halp me because I don’t get Bookstagram.” Have no fear! I’m not the end-all-be-all expert, but I …

I’m reposting this news to give it a signal boost – concern was raised by author Katie M. John who shared this image:   This is alarming, since so many of us use Facebook as part of our book marketing and promotion strategy. Katie wrote a great summary so I’m posting it here: Okay, I’ve seen the beginnings of a wildfire and …

  Recently I’ve been going through an identity crisis. I know what I want to do, and what I’m good at, and what I enjoy. But increasingly I’m becoming less relevant to my audience (“Great Derek, you want to write books and travel full-time. But how can you help ME?”) On the one hand, I’m finally able to focus on …

I’ve been thinking about story this year. Partly, because I’ve been struggling with selling digital products in a way that’s authentic to my brand. But also, because – as a fiction writer – I SHOULD be good at this stuff. According to Story Telling Made Easy, “every time someone pays you, they’re making an emotional decision.” I always resisted telling …

I heard someone say recently, “there are too many marketers and not enough artists.” As someone deep inside the publishing industry, however, I find the opposite to be true. Recently I went to a writing conference – there were over 500 writers. All of them wanted to be artists: they made the work and now were trying to sell it. …

I started this blog in 2011 and did nothing for a year except read all the books on creativity. It was research for a manifesto, but the more I read, the more fascinated I became with the subject. After another 5 years of freelancing, building digital products and working as a creative professional (my income comes from things I make …