For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re …

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I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at …

UPDATE: After months of work, we’ve just launched the coolest online 3D book cover creator in the world. It’s amazing, and totally free. Go check it out! My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use to catch up. I don’t …

Author Jessica Pierce does some amazing Instagram promotion and wrote this awesome post about it. I often get asked questions such as, “Jess, what the heck is this Instagram stuff and how can I use it to sell my YA book?” or “Plz halp me because I don’t get Bookstagram.” Have no fear! I’m not the end-all-be-all expert, but I …

I’ve known I needed to be using SlideShare for some time, but haven’t mustered the motivation to complete the labor intensive task of making Powerpoint presentations. If you’ve never heard of SlideShare, it’s like YouTube for Powerpoints. It’s automatically connected with LinkedIn, so you can publish your presentation to your LinkedIn profile. And you can multiply the powerful book marketing …

Yesterday I had a long Facebook conversation with an author who had previously done a strong physical book launch (hard book copies to influencers at events). After the launch, the sales dried up, because: 1. You can’t count on humans to do things 2. Physical book launches at events are expensive 3. No long-term, ONLINE platform for organic visibility 4. …

I made this video as part of a series on how to publish a book in 2016, but it deserves it’s own post, because a lot of authors are spending time and money on shit that doesn’t work, and nobody is really talking about the stuff that does work. Most “book marketing” doesn’t sell books: it’s basic platform stuff that …

I made this for an event recently, it was a handout – decided to post it here in case it’s helpful… #1 Write a book people want to read. #2 Connect with influencers or other authors in your genre/topic. Review their books. Share their stuff. Comment on their posts. Get noticed. #3 Set up a website that catches emails. Run …

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double …