Yesterday I had a long Facebook conversation with an author who had previously done a strong physical book launch (hard book copies to influencers at events). After the launch, the sales dried up, because: 1. You can’t count on humans to do things 2. Physical book launches at events are expensive 3. No long-term, ONLINE platform for organic visibility 4. …

Years ago, social media was filled with desperate writers trying to spam links to their book. They’re still there, but by now most of us have learned to block them or tune them out. Frustrated with authors wasting time and money on useless book promotion tactics, I wrote a short guide to the NEW kind of book marketing You can …

Author Jessica Pierce does some amazing Instagram promotion and wrote this awesome post about it. I often get asked questions such as, “Jess, what the heck is this Instagram stuff and how can I use it to sell my YA book?” or “Plz halp me because I don’t get Bookstagram.” Have no fear! I’m not the end-all-be-all expert, but I …

This morning I did an interview on writing fiction and we discussed, among other things, whether writing faster books leads to inferior quality and whether writing to market creates inferior art. These are real conversations, and though I would answer “no” to both, I’m often challenged by thousands of passionate creators who very firmly believe “YES.” The conversation prompted me …

This week I’m launching my new program, Guerrilla Publishing – which I’ve built over the last year while travelling full-time. I made a free “Bookselling Bootcamp” challenge while staying at the 5 star Regent Hotel Montenegro (I wanted to be comfortable going into Nanowrimo, and I also did a 2-week sugar fast). But I realized I hadn’t published anything on my …

  A few years ago I started collecting quotes and book marketing tips from publishing experts – I put them up online and divided them into topics for easy navigating, but forget to tell anyone about it. Someday I’ll organize the content into a book or course, but for now it’s all free. If any section is particularly useful for …

I’ve been invited to speak on some podcasts and channels recently – I usually say yes because I love talking about publishing and book marketing. I’m not ashamed to say I get really excited and geek out about these things. So here are three recent interviews I think worth listening to. The first is with Tom Corson Knowles. I met …

Don’t Hire Me… I’m aware that most authors don’t want to take a course, build their author platform, figure out advertising or book promotion. They’d much rather buy a book launch package that includes a bunch of guaranteed metrics or results, with a clear, simple checklist and price. In the past, I’ve tried to offer packages like this to authors, but …

This isn’t actually a huge deal, but my recent book on book marketing isn’t doing so well (ranking at around 5ok). But that’s embarrassing because books about book marketing should do well, right? I mean, if it’s a good book and they guy knows about book marketing, it should be smoking! But that’s not true, because, as I point out …