Will this simple Amazon trick double your book sales?

I put out “Book Mar­ket­ing is Dead” almost 2 months ago and haven’t thought much about it. It’s doing pretty well and earn­ing pos­i­tive reviews. Then I showed it to some indie author friends in Puerto Galera, Philip­pines this week and they both com­mented on the title: After the main title, the sub­ti­tle was all low­er­case. That’s also the way I have it on the cover.

“Book Mar­ket­ing is Dead: book pro­mo­tion secrets you MUST know BEFORE you pub­lish your book.”

I’m not a fan of over cap­i­tal­iza­tion, I also try not to do it with blog post titles. I pre­ferred it down.

But they both told me they thought it looked really unpro­fes­sional, and since it doesn’t mat­ter much to me, I went ahead and changed it.

“Book Mar­ket­ing is Dead: Book Pro­mo­tion Secrets You MUST Know BEFORE You Pub­lish Your Book.”

A cou­ple days later I checked my rank­ings. I’m #1 in sev­eral cat­e­gories — and not just for publishing.

kindle1 800x75 Will this simple Amazon trick double your book sales?

Of course my pric­ing strat­egy (99cents) is help­ing a lot too by keep­ing up the down­load num­bers, but I haven’t seen rank­ings that good since I launched. Per­haps the sub­tle change was just enough to con­vert those peo­ple who were, like my friends, punctuation-hesistant?

Just goes to show you should always test, ask for feed­back, and that very small changes can have a big impact on sales.

About Derek Murphy

I help authors and artists turn their passions into full-time businesses, make a bigger impact, and blaze a luminous trail of creative independence. Right now I'm in Taiwan finishing a PHD in Literature, writing several books, and managing a handful of online businesses. Find me