Tag Archives: writing

How to woo your readers (why your passionate belief about the art of writing is wrong)

I’ve been working with authors for a long time; as both book editor, book designer and sometimes even publisher. I’ve helped thousands of them try to improve their book enough to sell – either to an agent, or to self-publish and actually be successful. During all that time I’ve met a lot of authors whose books will fail. They’ll fail ... Read More »

A Crash Course in Book Marketing

I made this for an event recently, it was a handout – decided to post it here in case it’s helpful… #1 Write a book people want to read. #2 Connect with influencers or other authors in your genre/topic. Review their books. Share their stuff. Comment on their posts. Get noticed. #3 Set up a website that catches emails. Run ... Read More »

The ugly truth about creativity, inspiration and artistic production that nobody else is talking about

I’ve been reading a lot of books about creativity. All of them deal with the struggle of the creative life: art is WAR. Creativity takes effort. We have to fight through it. REAL art is about emotion, struggle, anxiety. Real art is about passion, True experience. Real art is Creating Something New – it’s a type of violence. It’s a ... Read More »

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