Tag Archives: selling books

Book marketing 101: Don’t sell a book; build a brand

For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re …

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How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

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What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to …

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The ugly truth about creativity, inspiration and artistic production that nobody else is talking about

I’ve been reading a lot of books about creativity. All of them deal with the struggle of the creative life: art is WAR. Creativity takes effort. We have to fight through it. REAL art is about emotion, struggle, anxiety. Real art is about passion, True experience. Real art is Creating Something New – it’s a type of violence. It’s a …

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The #1 self-promotion RULE for the indie authors and artists (Finding your market)

Are you a creative person trying to get people to pay more attention to your work? Do you hate promoting yourself, and arent’ sure how to begin marketing? The #1 rule here on Creativindie is: make something people want. The reason this rule is so important, is that most authors and artists blithely ignore it. “Isn’t making what people want …

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