Tag Archives: self-publishing

Building your hot air balloon – a metaphor for creative success

Most of the people I know who are working online are selling hot air. In other words, they fill people with hope, motivation and inspiration. They get them charged up and excited. They tell them “You can do anything you want, if you just BELIEVE in it!” They say, “Just follow your passion and the money will take care of ... Read More »

There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can seem unfair to group all indie authors ... Read More »

How to make a lot of money in indie publishing (and how to go broke).

This past month I’ve been thinking big and buying up online platforms related to publishing and book design. My little blog gets some traffic, and my book cover design business is doing fine – I just want to be a bigger player. A couple weeks ago I found a little blog network for indie authors – it had a website ... Read More »

How to make an author website or book sales page that doesn’t scare away your readers

For years I’ve been dancing around the idea of offering author websites. I’m a WordPress pro PLUS a graphic designer, so I’ve got the skills – and WordPress author websites are in huge demand and average around $1000 to build. Why I don’t do it? I don’t want to become the author’s life-long tech person who helps them change pictures ... Read More »

Are a you a Wantreprenauthor? (aka: Is vanity killing your publishing?)

A lot of indie publishing gurus talk about being an Authorpreneur or Entreprenauthor – basically referring to the importance of treating your writing and publishing as a business. But something real entrepreneurs are very familiar with is the guy going through the motions of business without actually doing anything. Trying to act like a ‘real business’ and getting everything done ... Read More »

300+ Fool-Proof Fonts to use for your Book Cover Design (an epic list of best fonts per genre)

Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put together some cheat-sheets of the ... Read More »

How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, ... Read More »

Why “Saving Mr. Banks” should be required viewing for self-publishing authors

I’ve just started watching “Saving Mr. Banks” – the story of how Walt Disney (Tom Hanks) acquired the book rights of Mary Poppins from the author P. L. Travers (Emma Thompson). At the beginning of the story, P. L. Travers is a control freak, absolutely paranoid that her creation will be modified, changed, ruined. Disney has been chasing her for 20 ... Read More »

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be ... Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double ... Read More »

Pin It on Pinterest