Tag Archives: publicity

Book Marketing (best tips for 2016)

I talk a lot about book marketing on this site, but I’m not very organized… so I went through and picked some of my favorite posts. There’s a LOT of content here. For the most recent stuff, you should Click Here to search the site for new posts on book marketing. Also, you should grab Book Marketing is Dead on Amazon. ... Read More »

How to get more people to your craft fair or book fair with targeted Facebook advertising

Tomorrow there are a couple of events going on. My mom has a local craft fair in Tigard. There’s also an indie author meetup in Portland, but few people have signed up to attend (at least on Facebook). Then there’s the “Crafty Wonderland” – a massive arts and crafts show in Portland. If you’re involved in an event, even if you’re ... Read More »

How to easily market your book, for free! (Just kidding – that doesn’t work.)

For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building strategies – that sell tons of books easily – ... Read More »

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a struggling self-starter, and entrepreneur, a ... Read More »

How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider information. With our natural curiosity, need to socialize, ... Read More »

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