Tag Archives: native content

What is “native content” and how do you do it? (an example from M&Ms)

Advertising doesn’t work that well anymore. People resent it. Or, maybe that’s not exactly true, but let’s say conversion is down. For many businesses, advertising doesn’t work as well as it used to. People want truer, more authentic experiences. So the best way to reach customers is to put a piece of content into the platforms they’re already using, without ... Read More »

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