Tag Archives: book promotion

Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their ... Read More »

What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to ... Read More »

Are you an artist or an entrepreneur? Is one better than the other?

Recently a lot of people have been telling me I’m an excellent entrepreneur. It’s not a compliment. They usually say it when they’re disagreeing with my advice. I work with artists and authors, and I tell them what they need to do to be more successful, to sell more books or paintings, to gain more followers, to look professional online ... Read More »

How to Sell Books: Mike Koenigs on the Importance of an Author’s Platform

As an Indie Author, I’ve been following video marketing expert Mike Koenigs for a few years now. Today I was watching a video for his new product, “Author Marketing Expert Machines.” I’m not an affiliate, so don’t worry I won’t be pressuring you to buy anything, but the good news is that Mike’s free video does an excellent job of ... Read More »

How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider information. With our natural curiosity, need to socialize, ... Read More »

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