Tag Archives: book promotion

Some awesome quotes for authors (that will make people like you more).

You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write, Format, Publish, Promote and using ... Read More »

An easy book marketing hack to help you dominate Pinterest and rule the interwebz

I’ve never really gotten into Pinterest. I’ve started a few times, but I just didn’t “get it.” But today on Facebook I saw a post by John Kremer about how one of his graphics had been repinned by 1,416,972 people and brings over 7,000 people to his website every month. That’s pretty damn amazing for one picture. How it works ... Read More »

Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, ... Read More »

An experiment in radical book marketing – 10 slots available, guaranteed results

SOLD OUT I’m all set but I may try this again, we’ll see how the first round goes. —————– For the past year I’ve been experimenting with book cover design and design-based marketing, and have seen some big results with my own projects and those of my clients. I’ve been networking much more and am an active member of numerous ... Read More »

How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should ... Read More »

Cheating to win won’t help your book sales: Judging the Author’s Database 2013 Book Cover Design Contest

This month I was asked to be a guest judge on the Author’s Database 2013 indie book cover design contest. It was an interesting experience, both in seeing the quality of what’s out there, and becoming more familiar with my own guidelines for quality cover design. There was a wide variety, and I was supposed to choose a first, second ... Read More »

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be ... Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double ... Read More »

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and artists, because they probably spend ... Read More »

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