Tag Archives: book marketing

The exact book marketing strategy I used to build a huge author platform quickly with KingSumo, WordPress and Mailchimp

I’m finally catching up with work and had some time to update my fiction platform… so I decided to record all the behind-the-scenes stuff I’m doing to build my author platform quickly. I published my first fiction this year but have 15K email subscribers, thousands of social media followers and a decent amount of traffic to a brand new blog ... Read More »

How to make business cards, bookmarks and other kickass author swag for your writing conference

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been to lots of writing conferences ... Read More »

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. I also realized, most of ... Read More »

Why every author needs a virtual assistant (how to outsource your book marketing)

Recently I wrote a post about how it doesn’t make sense for me to market your books for you (or even hire virtual assistants to help you do it). But that doesn’t mean VA’s aren’t crazy useful, if you hire your own. Authors always complain about book marketing because they just want to focus on their writing; and it’s true, ... Read More »

How to write books that sell (writing fiction for hot markets)

I talk a lot about writing to market – AKA writing books for popular genres to maximize profit – but since it seems sketchy and abhorrent to authors who consider themselves “real authors” writing “real books” I thought I’d share my process. It’s true there are a lot of other online marketers writing shitty books to cash in on popular ... Read More »

How much does the average author earn publishing their book?

A common question I see on Facebook or in writing groups from newbie authors is, “How much can I expect to earn publishing my book?” This is a pretty easy question to answer, but it might discourage you. Further, the way that some authors overcome this discouragement is fascinating – almost to the point of willful insanity. If you’re hoping ... Read More »

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